Out Of Home Today is the leading source for news and information on the out of home industry.

- Advertisement -

Paperless —Sept. 16th, 1959

The Xerox 914 Geopath's —Friday Fast Fact —This Day in History

4 277

 

 

 

Friday Fast Fact: On This Day in History | Sept. 16th

 

by Brian SchopperMarketing Manager, Geopath

Some brands are so well established and recognized that their name has become synonymous with the product itself. For bandages, they’re often simply called Band-Aids. For flavored gelatin, Jell-o. And in the world of making copies, the brand name Xerox is used conversationally the same way, sometimes even being used to describe the action itself – “I’ll Xerox that for you”.

Though their usage has declined as the world heads toward a more paperless future, photocopiers have been a staple of nearly every office setting for decades. First invented in Queens, NY by Chester Carlson in 1938, the photocopier was designed to make use of a dry printing technique called xerography. Previously, other copying techniques such as the cyanotype existed – however, the xerographic process was created by Carlson without the use of liquid chemicals, and uses charged particles to recreate an image.

On September 16th, 1959, the Xerox 914 was introduced to the public with a live TV demonstration. The 914 model was the first commercially successful photocopier ever introduced to the public, and had an immeasurable impact on the world.

The Xerox 914 was not without its shortcomings, however. The first versions of the machine weight several hundred pounds and required significant electrical resources to power. On top of this, they were prone to catching fire – so much so that they came with built-in fire extinguishers (marketed as “scorch eliminators” to avoid the word “fire”).

message for DPAA Summit 2022

However, the 914’s impact on business and communications cannot be overstated. Much like the invention of the printing press itself, the Xerox 914 allowed for information to be replicated and spread much more easily. Filing systems in offices became more filled, students had their own copies for notes and studying, and self-publishing of information and literature became even more possible.

All of these things were forbearers of what would come in the digital age. In each of the examples listed above, their computer-era counterparts are easy to trace back to the 914’s groundbreaking innovations.

The OOH industry, like many in the 2020s, is becoming increasingly paperless as time rolls on. Paper ads on OOH placements were the norm for a very long time. Back in 2008, the OAAA made a commitment toward a more sustainable, green future, signaling a shift toward vinyl ads instead of paper. Since then, many OOH companies have gone paperless in this respect – and a portion have continued that evolution into digital displays, as well as implementing carbon neutral initiatives.

Printers and copiers will likely always have their place, but machines like the Xerox 914 are not as ubiquitous as they once were. The impact, though, is hard to copy.

Help us. Help you. Your Daily update on OOH.

 

- Advertisement -

- Advertisement -

Leave A Reply

Your email address will not be published.

This site uses Akismet to reduce spam. Learn how your comment data is processed.

4 Comments
  1. Joseph Mancino says

    With ALL DUE RESPECT – shifting from paper ads to vinyl ads is in no way green or sustainable. In fact, the exact opposite is true.

    Vinyl is not a naturally occurring plastic. It’s synthetically made from ethylene (from crude oil) and chloride (from salt). The process of extracting ethylene from crude oil, refining it, and processing it into Vinyl plastic causes significant pollution and causes harm to people and animals. During processing, it emits polychlorinated biphenyls (PCBs) into the environment, which lead to cancer, birth defects, and contaminated soil, air, and water.

    And vinyl is not compostable, so when it is buried underground it is there for a long, long, time. And during that time it seeps its harmful chemicals into the ground.

    There are alternatives – ecco flex being one of them. A material that is free of chlorine and 100% recyclable. Why isn’t everyone using it?

    Digital is the next step, but even that can be taken further into sustainability by powering digital with renewable energy. I know one company who does this exclusively. Why isn’t everyone doing it?

    Let’s get real about sustainability. Let’s take action and show the industry how we can operate the most powerful medium in the world and be kind to our planet at the same time.

  2. Let’s get real about sustainability. Let’s take action and show the industry how we can operate the most powerful medium in the world and be kind to our planet at the same time.

    Great points all Joseph Mancino. We wondered if someone was going to address this. In fact, the OOH Industry went from vinyl to paper because the multiple opportunities vinyl afforded the OOH Owners and none of that was over environmentally concerns.
    The primary purpose was the ease of reproducing the actual design on the sign. No more hand painting to the larger bulletin boards. Soon after it was apparent the industry could ‘wrap’ every poster panel as well and soon the paper billboards or posters (30 sheet and 24 sheet) as they were called, were quickly replaced by vinyl due to the fast turn times and ease of production including the quality of the final product. Vinyl made every sign large or small old or new, whole or broken, great again! But this is a story others will soon write about.

  3. […] Paperless —Sept. 16th, 1959 […]

  4. […] Paperless —Sept. 16th, 1959 […]

%d bloggers like this: