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Paperback Writer


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OOH …Here’s One Thing

by Jim Johnsen,
Managing Director, Johnsen, Fretty & Company


“It’s a thousand pages, give or take a few
I’ll be writing more in a week or two
I can make it longer if you like the style
I can change it ’round and I want to be a paperback writer
Paperback writer”  The Beatles

Good news ladies and gentlemen.  I no longer have to sweat and toil for you on Sunday afternoons so you have something to chuckle at for a few odd moments on dreary Mondays.  Perhaps more than a few of you are saying to yourselves, Thank God.  Finally.  We will no longer be exposed to that cow pie.  

Not so fast my friends.  I’m not ready to give up the “voice” just yet.  But a good friend in the biz did turn me on to an artificially intelligent bot that can now write the blob (woops, meant blog) for me each week.  Never heard of it.  Nor did I.  But holy merde is the thing scary good.  Think “2001 Space Odyssey”, “The Jetsons” and “Terminator” (not 2 and 3 btw, those were dog dung in a newspaper sheath) all rolled into one.  Not a believer yet.  Here are a few examples.

I asked the ghost in the machine (yes, in case you missed the subtlety that is a nod to the Police) and here is how he/him/his replied:

Me:  “Can you tell me about the future of billboard advertising?”

Hal9000: “Sure Dave, The future of billboard advertising will likely involve more digital billboards and the integration of technology such as QR codes and NFC. Additionally, there may be an increased use of data and targeting to make billboards more effective and efficient in reaching specific audiences. There may also be an increase in the use of augmented reality and other interactive elements in billboards. However, it’s also important to note that the future of billboard advertising will likely be impacted by the overall trend of ad spending moving from traditional to digital media.

Shit, that’s pretty good.  Let’s try another:

Me: “Will traditional radio exist in 20 years?’

Hal9000:  “It is difficult to predict the exact state of traditional radio in 20 years, as it will depend on a variety of factors such as technological advancements, consumer preferences, and changes in advertising spending. However, it is likely that traditional radio will continue to exist in some form, as it still has a significant audience today and serves as an important source of news and entertainment for many people. That being said, the trend has been a gradual shift from traditional to digital platforms for music streaming, Podcast and other forms of audio content consumption. Therefore, traditional radio may see a decline in listenership and revenue as more people turn to digital alternatives. Additionally, the competition from various streaming services and the rise of smart speakers and other connected devices will likely also have an impact on traditional radio’s audience and revenue. It’s likely that traditional radio will continue to evolve and adapt to changing technologies and consumer preferences in order to remain relevant and competitive in the future.”

Okay, a little superficial, but still, compared to my stink bombs, still not bad. 

One more for fun:

Me:  “Do advertising executives like to party?”

Hal9000:  “It is a stereotype that people in advertising, like many creative industries, enjoy socializing and networking. However, whether or not advertising executives like to party is a subjective matter and can vary from person to person. Some people in advertising may enjoy social events and networking opportunities as a way to connect with other industry professionals and develop new business relationships. However, others may prefer to spend their time outside of work focused on family, hobbies, or other interests.
It’s important to note that the advertising industry, like any other, is made up of a diverse group of people with different personalities, interests, and lifestyles. While some may enjoy attending social events and parties, others may not. Therefore, it’s not appropriate to generalize about the entire industry or any group of people based on stereotypes.”

Well there you have it folks, even artificial intelligence lies.  Kidding aside though you should give it a try.  Here is the website:  New chat (openai.com)

Lest you think this does not have huge implications to the speed of business, management systems, customer service, publishing, fake news, deep state as well as our little place in the advertising world, you should run out and load up on potato paste.  It’s on sale.  

ps….backstory on Paperback Writer:  https://youtu.be/sMUqBUXolqg

Scene from 2001 Space Odyssey:  https://youtu.be/dSIKBliboIo

Ghosts In the Machine:  https://youtu.be/VA4e0NqyYMw  (can someone please tell me what this means?)



Securities transacted through StillPoint Capital Member firm FINRA/SiPC
Johnsen, Fretty and Co. is an advertiser with OOH Today

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