OUTFRONT MEDIA ACQUIRES OUT OF HOME ASSETS IN BOSTON
NEW YORK, NY – January 10, 2022 — OUTFRONT Media Inc. (NYSE:OUT) announced it has acquired 18 billboard assets from Carroll Outdoor. The billboard assets include 9 digital, 7 static, and 2 trivision panels in key areas near Gillette Stadium, I-495 and Routes 3, 93, I-95/128 and the Braintree Split. OUTFRONT has a growing digital presence in Boston as these newly acquired assets join an existing portfolio of 45 making a total of 54 digital billboards plus a network of digital smart screens throughout the transit system.
OUTFRONT’s inventory provides extensive out-of-home coverage in one of the country’s fasting growing metropolitan cities. The new premium digital assets and traditional static billboards dovetail perfectly with their existing billboard and transit assets, providing invaluable exposure for clients in this top ten DMA market.
About OUTFRONT Media Inc.
OUTFRONT leverages the power of technology, location and creativity to connect brands with consumers outside of their homes through one of the largest and most diverse sets of billboard, transit, and mobile assets in North America. Through its technology platform, OUTFRONT will fundamentally change the ways advertisers engage audiences on-the-go.
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