Out of Home Revenue Continues to Climb
The Out of Home (OOH) industry today announced an increase of 5.2% on net media revenue year-on-year in the second quarter of 2019, posting $237.3 million, up from $225.6 million for the second quarter in 2018.
Digital revenue is sitting at 55.5% of total net media revenue year-to-date, an increase over the recorded 49.8% for the same period last year.
“Our industry continues to evolve and grow with the media landscape, offering advertisers a variety of solutions from location-based broadcast campaigns to flexible, time-sensitive solutions on our members’ digital networks. Our strength continues to be our place in the community as the ‘always on’ channel that connects advertisers with people,” said Charmaine Moldrich, CEO of the OMA.
“In 2018 we saw the industry’s market share grow to 6.2% – we were only one of two media channels to grow last year. We credit this growth to investment in technology and research coupled with our ability to reach large audiences. We continue to build a modern, dynamic channel with scale, now reaching 93% of Australians where they live, work and play,” Moldrich concluded.
The revenue announcement comes on the heels of the release of the OMA’s 2018 annual report which reported double digit growth for the industry in 2018 with an increase of 10.8% on net media revenue, posting $927.2 million, up from $837.1 million for the previous year.
Read the OMA 2018 Annual Report
About the OMA
The Outdoor Media Association (OMA) is the peak industry body for the Out of Home (OOH) industry. OOH is the acronym for advertising that you see outside of the home, across various locations which also includes indoor screens in office buildings, coffee shops, transit stations, etc.
The OMA represents companies who display the advertising, own the signs, and also companies who provide facilities and services to the OOH industry. OMA members represent approximately 80% of the OOH revenue generated in Australia.
This year, the OMA celebrates 80 years of industry representation. Founded in 1939 as the Outdoor Advertising Association of Australia, the original the membership was made up of entrepreneurial individuals as well as the first publicly listed OOH companies. Advertisements were for the staples at the time: tea, biscuits and beer, and were more often than not painted directly onto the sides of buildings and trams.
Flash forward 80 years to today: with signs delivering messages ranging from technology to finance to retail and more. OOH always has been, and still is, ubiquitous, innovative, entertaining, and effective; it invites conversation and helps connect people with their surroundings and communities, 24 hours a day, 7 days a week.
The industry has, over time, played an important role in the economy and liveability of cities. Today, over 50% of OOH revenue is returned to governments and landlords around Australia, ensuring a constant and ongoing reinvestment in technology and amenity.
