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Out of Home Full Year Results for 2020 Australia

Outdoor Media Association Out of Home (OOH) in Australia

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Out of Home full year results for 2020

Outdoor Media Association Out of Home (OOH) in Australia

The Out of Home (OOH) industry today announced full year net media revenue results including the category breakdowns for 2020.

The industry saw a total decrease of 39.4 per cent on net media revenue in 2020.

As previously reported, net media revenue for 2020 decreased to $566.5 million, down from $935.5 million* for 2019, across the following categories:

 

Category figures 2020^^:

·       Roadside Billboards (over and under 25 square meters) $272.2 million
·       Roadside Other (street furniture, bus/tram externals,
small format)
$153.2 million
·       Transport (including airports) $62.4 million
·       ^Retail, Lifestyle and Other $78.7 million

 

Category figures 2019*:

·       Roadside Billboards (over and under 25 square meters) $369.4 million
·       Roadside Other (street furniture, bus/tram externals,
small format)
$266.5 million
·       Transport (including airports) $169.4 million
·       ^Retail, Lifestyle and Other          $130.2 million

Digital Out of Home (DOOH) revenue accounts for 56.1 per cent of total net media revenue year-to-date, an increase over the recorded 55.8 per cent* for the same period last year.

*Previously released revenue figures have been adjusted to reflect changes in the OMA membership.

^ Reported in this category are: shopping center panels, as well as all place-based digital signs including office media – covering signs in lifts and office buildings, cafe panels, and digital screens in doctors’ surgeries and medical centers.

^^ Figures may not add to total due to rounding.

Editor’s note on how figures are calculated:
The Outdoor Media Association (OMA) estimates that it represents approximately 80 per cent of the Out of Home (OOH) industry in Australia. Figures provided in this media release are net figures (exclusive of commission, production and installation). Figures represent advertiser campaigns posted in each quarter. Figures also include all direct sales which are estimated at 10 per cent of total bookings.

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