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Oprah Winfrey Buys 26 Maloney Outdoor Billboards

Oprah Takes Protest for Breonna Taylor to the Streets in Louisville

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magazine cover

Oprah Winfrey Buys 26 Maloney Outdoor Billboards

An observation.  OFM “owns” Louisville, KY. Why didn’t they get this buy? Maybe the answer is really simple. Maloney Outdoor beat OFM for this business.

Or maybe there is another reason. Is this subject too controversial for OFM? Did they not pursue the business? Did they turn it down? Just asking; I don’t have any inside information. The $$$ amount probably doesn’t amount to much, but the PR value is off the charts! Unless, of course, a company doesn’t want to take a public stand on this issue.

I wonder how a poll of Louisville residents would respond to this question: Should police officers/officials be charged in the death of Breonna Taylor? Read about the Oprah’s OOH buy below.


Oprah Winfrey OOH Buy of 26 Billboards Demanding Justice for Breonna Taylor in Louisville, KY


Oprah bought 26 billboards seeking justice for Breonna Taylor, the 26-year-old emergency room technician who was killed in her home by Louisville police. The OOH appeared throughout Louisville after the media mogul launched one billboard for each year that the EMT worker lived prior her shooting death during a no-knock police raid. 


a message from Movia


Each billboard will feature the ‘O’ Magazine cover image with a call to action: “Demand that the police involved in killing Breonna Taylor be arrested and charged”. This is the first time in 20 years of the ‘O’ Magazine, that Oprah was not on the cover. #JusticeForBreonnaTaylor  Visit UntilFreedom.com 


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  1. Sally Jeffries says

    Isn’t OOH about brand awareness and exposure….can’t beat Oprah with exposure…

  2. Sara Nellermoe says

    O-OOH? I love Oprah and love that she used OOH for this message, but wish she would have used an OOH designer for the billboard. Unless traffic is at a standstill, there is way too much copy here. What happened to 7-10 words MAX? Word count could be cut in half by only using Oprah’s quote, the website and Breonna’s name. Or, if it needs to match the magazine cover, how about just changing the headline/sentence to:
    “Demand Justice for Breonna Taylor”? With that adjustment, you can still keep the layout, the Oprah quote, photo and the website, but at least the headline and call-to-action is legible.

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