oOh!media’s VicTrack in Victoria
oOh! closes out the year with renewed VicTrack agreement and five new large format digital sites across Victoria
Sydney: oOh!media has renewed a multi-year contract with VicTrack which will incorporate several new digital developments, and will also launch an additional five new large format sites to its digital network in December alone, further bolstering oOh!’s Out of Home leadership in metropolitan and regional Victoria.
The long-term agreement with VicTrack, which owns Victoria’s rail transport land, assets and infrastructure, includes multiple existing large format classic sites at locations in Bendigo and Ballarat, and gives oOh! the ability to build new digital locations in key population centers across the state.
Robbie Dery, chief commercial operating officer, oOh! said: “oOh! continues to strategically invest in growing our unique network reach, delivering audiences at scale for brands. We’re delighted that our partnership with VicTrack, which has been built over many years, has been extended. This ongoing relationship, combined with our unrivalled market experience, places oOh! in good stead moving into 2023.”
In addition to the VicTrack contract renewal, oOh! is also delivering five new large format digital sites to its network in December. All five large format sites are strategically positioned in high traffic locations on busy roads and freeways in South Melbourne, Burnley, Seaford and Hallam, as well as Warrnambool.
Michael Cali, national commercial director, oOh! added: “oOh! works collaboratively with commercial partners to ensure the delivery of quality assets in the right locations. The addition of five large format digital sites in regional and metro areas rounds out another successful year of growth for our billboard offering. Moving into 2023 we have a full pipeline slated for Large Format across metro and regional markets continuing our commitment to deliver more options for advertisers to reach audiences at scale and make their brands unmissable.”
oOh!media is a leading Out of Home media company that is enhancing public spaces through the creation of engaging environments that help advertisers, landlords, leaseholders, community organizations, local councils and governments reach large and diverse public audiences. The company’s extensive network of more than 37,000 digital and static asset locations includes roadsides, retail centers, airports, train stations, bus stops, office towers, cafes, bars and universities. Listed on the ASX, oOh! employs around 800 people across Australia and New Zealand, and had revenues of $504 million in 2021. The company invests heavily in technology, and is pioneering the use of sophisticated data techniques that enable clients to maximize their media spend through unrivalled and accurate audience targeting. Find out more at oohmedia.com.au