oOh!media wins prestigious new Sydney Metro contract
Will launch 100% digital and full motion screen network across premium CBD locations
Sydney: oOh!media has won the highly sought after Sydney Metro competitive tender, securing a ground-breaking long-term contract to revolutionize the commuter experience in Sydney’s bustling CBD.
As part of this innovative agreement, oOh! will install, operate and maintain a newly designed network of full digital and full motion enabled screens across the Sydney Metro City & Southwest line from 2024.
Cathy O’Connor, CEO at oOh! said: “Sydney Metro is Australia’s largest public transport infrastructure project, presenting unrivalled opportunities for commuters to travel the city for work, shopping, and leisure. This is a monumental win for oOh! and will expand our Out of Home offering in Sydney’s CBD.
“Sydney Metro holds immense value to our network strategy and digital-first future of enhancing public spaces. The introduction of oOh!’s innovative suite of fully digitized assets will unlock new opportunities for advertisers to capture the attention of audiences within the heart of Sydney’s most vibrant locations. In addition, our contract with Sydney Metro complements our existing rail portfolio in Melbourne, enabling advertisers to strategically target audiences in Australia’s two busiest capital cities, that jointly powers much of our national economic activity.”
Passenger services will start on the Metro City & Southwest line next year, with eight new strategically positioned CBD stations at Crows Nest, Victoria Cross, Barangaroo, Martin Place, Pitt Street, Waterloo and new Metro platforms at Central and Sydenham.
oOh! will also provide Out of Home experiences at all 11 stations between Sydenham and Bankstown once Metro services start at these locations following their conversion to Metro standards.
“We welcome the opportunity to partner with Sydney Metro to create a new and immersive commuter experience in Australia’s global city,” O’Connor added.
About oOh!media
oOh!media is a leading Out of Home media company that is enhancing public spaces through the creation of engaging environments that help advertisers, landlords, leaseholders, community organizations, local councils and governments reach large and diverse public audiences. The company’s extensive network of more than 37,000 digital and static asset locations includes roadsides, retail centers, airports, train stations, bus stops, office towers, and universities. Listed on the ASX, oOh! employs around 800 people across Australia and New Zealand, and had revenues of $592.6 million in 2022. Find out more at oohmedia.com.au
- Advertisement -
