OOH Today Weekend Update
1. Bager leads OAAA to Cannes
OOH Today’s Take
We have heard a great deal about Cannes over the years. As Cannes describes the event: “The Cannes Lions International Festival of Creativity is a global event for those working in creative communications, advertising, and related fields. It is considered the largest gathering of the advertising and creative communications industry.” Clear Channel is the sponsor of the Outdoor Lion. Out of Home Advertising Association of America’s (OAAA) CEO Anna Bager will be there hosting 3 panels at the event as well as a ‘dinner club night’. Inspiring to know that “OAAA is putting OOH on the map at creativity biggest event”. It appears to be tough duty.
We are eager to hear about the event on her return and look forward to sharing it with you.
2. Sunday Best – Q&A with Dylan Mabin
OOH Today’s Take
3. Right Ads, Right Time —Breaking News … Programmatically
OOH Today’s Take
4. WOO Launches Audience Measurement Guidelines
OOH Today’s Take
5. OOH Best Creative Last Week Today
OOH Today’s Take
