OOH They Said It Today
DPAA CEO Barry Frey shares his take on the digital renaissance that occurred over the past 18 months.
Resilience, Reinvention, and Revitalization was the official tagline for this year’s DPAA Video Everywhere Summit, but the digital renaissance that occurred over the past 18 months was a common thread throughout many of the summit sessions. Because of this foundational work, pDOOH ad spend is expected to reach nearly $95B next year, almost double what it was in 2018.
DPAA CEO Barry Frey shares his take on the programmatic progress and digital innovation that occurred throughout the pandemic.
If you have a hot take, unique POV or insightful assessment, share it with us.
