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OOH They Said It Today

DPAA CEO Barry Frey shares his take on the digital renaissance that occurred over the past 18 months.

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Resilience, Reinvention, and Revitalization was the official tagline for this year’s DPAA Video Everywhere Summit, but the digital renaissance that occurred over the past 18 months was a common thread throughout many of the summit sessions. Because of this foundational work, pDOOH ad spend is expected to reach nearly $95B next year, almost double what it was in 2018.

DPAA CEO Barry Frey shares his take on the programmatic progress and digital innovation that occurred throughout the pandemic.

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