OOH They Said It Today
Mark Costa weighs in on OOH creative in a mobile world
Today’s quote is from Mark Costa, Chief Digital Officer at JCDecaux, who discussed the transformation of OOH on the No Hype podcast. Check out the full episode to learn more about the digital myth, mass personalization and OOH’s rapid comeback.
If you have a unique point-of-view or insightful assessment, share it with us.
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