Baby You Can Drive My …Renault —oOh! Strikes Major Partnership
oOh! strikes major partnership with Renault including first Broadsheet sponsorship
Sydney: oOh!media has struck its first comprehensive advertising agreement with Renault, including the first bespoke sponsorship with content partner Broadsheet in addition to News Corp Australia.
As part of the multi-format and multi-channel deal negotiated with Renault’s media agency OMD, oOh! collaborated closely with Broadsheet, Australia’s leading city and cultural guide that curates the best in food and drink, entertainment, art and design and travel. The partnership also includes News Corp Australia, which produces top stories, lifestyle, sport, business news and videos from mastheads including The Australian and news.com.au on oOh!’s national digital network.
Renault becomes the first advertiser to sponsor the Broadsheet and oOh! content partnership since it launched late last year. Broadsheet, which delivers hyper targeted and curated lifestyle recommendations on where to eat on the Office network, will create bespoke Renault content aligned to its target audience and amplified on oOh!’s digital screens. oOh! has also now extended Broadsheet’s content across oOh!’s Fly and Study environments.
Elena Woods, marketing communications manager, Renault Australia said: “We’re excited to be at the forefront of this audience-first omnichannel partnership, using a content-led approach to amplify the impact of our communications.”
Nick Shelton, founder and publisher at Broadsheet added: “As a provider of quality and informative content across oOh!’s Office and now Fly and Study networks, Broadsheet welcomes the opportunity to work with Renault and oOh! on this first branded content sponsorship. Together, we look forward to amplifying Renault’s marketing messages with specially curated content that will engage audiences at key moments in their Out of Home journeys.”
News Corp Australia will develop Renault content under its delicious. brand that will be amplified across oOh!’s Fly assets.
Neil Ackland, chief content, marketing and creative officer, oOh! said: “We are delighted to be working with Renault on its first multi-format and multi-channel agreement with oOh!, in conjunction with our content partners Broadsheet and News Corp Australia. This demonstrates how we can work collaboratively with our media partners to drive innovative and effective outcomes for advertisers to make their brands unmissable.”
oOh!media is a leading Out of Home media company that is enhancing public spaces through the creation of engaging environments that help advertisers, landlords, leaseholders, community organizations, local councils and governments reach large and diverse public audiences. The company’s extensive network of more than 37,000 digital and static asset locations includes roadsides, retail centers, airports, train stations, bus stops, office towers, and universities. Listed on the ASX, oOh! employs around 800 people across Australia and New Zealand, and had revenues of $592.6 million in 2022. Find out more at oohmedia.com.au