Key Agency & Client Side Insights Strictly for OOH Sales —Cohoot Weekly Wrap
Specific Accounts and Contacts via Cohoot and OOH Today
Cohoot Weekly Wrap
Specific Accounts and Contacts Shared via Cohoot
Cohoot is the anonymous feed for media salespeople. Hundreds of sellers gather on Cohoot’s dedicated OOH channel to share inside info about advertisers and agencies.
We’ve surfaced some of Cohoot’s best OOH seller insights from this past week here…
Where to start – the eternal agency vs client dilemma.
So you have the perfect pitch for the perfect prospect. But one question remains. Should you take it to the agency who handles the buying? Or direct to the client? One seller sums it best – “All of my million dollar billings have come from the client. If you get kicked to the agency prepare for a split if you don’t have ownership- you can generate interest both ways.”
Full Thread Here>>>>
The low-down on Ulta Beauty’s media buying.
While McCann NY handles creative and Mediahub takes care of media buying, their OOH is bought through Rapport but may actually be run by someone who sits in Mediahub’s Boston location. Some nice contacts listed.
Full Thread Here>>>>
A bonanza of leads from your friendly OOH sellers on Cohoot.
Get in contact with Publicis (likely NY) for Dunkin Donuts OOH buys. Thread here>>>
If you’re looking for Geico OOH Buyers then this is your thread. Thread here>>>
Top Golf buys through R&R Partners. Thread here>>>
Kinetic Chicago handles OOH for Target. Thread here>>>
Here’s the best in-house contact for Edward Jones Thread here>>>
If you’re prospecting the cannabis space, try Eaze Solutions. Thread here>>>
Posterscope, NY is your go-to for the Anheuser-Busch InBev account. Thread here>>>>
Selling into Volkswagen? Start with the team lead at OMA. Thread here>>>>
You’ll need to talk with Hyland Effect if you want the XFL account. Thread here>>>>
Targeting Rakuten in Canada? Check out this Mindshare lead. Thread here>>>>
OMD Entertainment is your go-to for Disney OOH. Thread here>>>>
The argument for OOH > TV via 2019 Nielsen study.
Several Cohoot pros dropped some strong arguments for why OOH is better than TV. One member cited the 2019 Nielsen study which found “that 66% of smartphone users took action on their device after seeing an out of home ad.”
Adquick, the platform or the agency?
They are labeled as a platform but also do some work with Cannabis and SF Tech companies. Plus, one member says they may be trying to position themselves as ‘the buying platform for agencies.’
Full Thread Here>>>>
New to OOH Sales?
A newbie asked for advice from our Cohoot veterans, and they poured on the wisdom. A ton of good advice in this thread but the TL:DR version – “Make [your clients] look good”
Full Thread Here>>>>
Can you help out with these questions?
Rumors about 8 Outdoor Media going out of business. Is it true? Answer here>>>
What’s the best way to approach Google for OOH business? Answer here>>>
Who are the key clients at P&G Secret Brand? Answer here>>>
Want an invite to Cohoot?
Cohoot is currently invite-only, but there are some invites reserved for salespeople working at OOH vendors. If you want to check your eligibility, go to Cohoot.com and see if your work email will unlock one of our reserved invites. Make sure you switch the “Have an Invite Code?” toggle to ‘NO’ before you try inputting your work email.
Or contact Bill Board at BillBoard@OOHToday.com and he may provide you with an invite code.
