OOH Podcast Today 38 —OAAA’s Next CMO. What Programmatic? Revenue Wrecks. Where’s Industry Promo?
41 minutes with EXPERIENCED OOH Professionals —Daniel Wilkins, Jeff Joaquin, Jack Sullivan, Todd Hansen
OOH Podcast Today 38 —
Why OAAA’s Next CMO is critical selection. What’s with Programmatic? Revenue Wrecks. Where’s Industry Promo?
There are a many billboard podcasts, only The Board Room brings expert based discussion of real issues and offering real solutions to the Outdoor Advertising Industry
Sharp discussions of the OAAA’s most important selection of the next CMO. Where’s Programmatic been these last 5 months? Revenue Wrecks, calling it before the announcements. Where’s Industry Promotion?
The issues
- The Board nails the OOH revenue reporting before it happens.
- How important is getting the selection right for the next OAAA CMO for the Industry and for CEO, Anna Bager? Should they have OOH Experience?
- What’s going on with programmatic?
Where has the savior of OOH been these last 4 months? Where are they today? I am still hearing what I heard before COVID less than 1% of revenues. - Why the Industry needs a magical promotion?
Where is it? What is your plan?
The Board Room features 4 EXPERIENCED Out of Home professionals who take center stage in debate. If you want candy coated comments, delete and move on.
Todd Hansen, Jack Sullivan, Jeff Joaquin and Daniel Wilkins
Grab a glass, strap on the head phones for the debate only OOH Today’s Board Room delivers.
Podcast #38 – 41 min. Click the orange circle/white arrow below to listen
The Board Room
OOH Experts / Board Members:
Todd Hansen, President, Sun Outdoor
Jack Sullivan, OOH Media Consultant, email: jsulli2703@gmail.com
Jeff Joaquin, Co-founder President Marquee Media
Daniel Wilkins, Founder, Agency672
Moderator: Brent Baer, Publisher, OOH Today
We want to hear from you!
Share your opinions, comments and experiences on the issues and answers presented in today’s #billboard podcast. Please submit questions for our panel to BillBoard@OOHToday.com
Share your comments at the bottom of the page under ‘Leave A Reply’
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OOH TODAY —The outdoor advertising industry’s only Independent Voice.
The Board Room’ is outdoor advertising’s unfiltered/unscripted podcast offering deeper insights of the Out of Home Advertising Industry. A panel of experienced #OOH professionals discuss everything in the OOH space… agencies, buyers/sellers, creative, leadership, measurement, sales, technology and the journey.
Produced and edited by Will Farmer
Podcast page logo by Leslie (Skydragon Designs) Morris
Podcast 38
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Jack Sullivan’s concept is potentially very smart…..demonstrates the gravitas of the medium while simultaneously serving the people’s space. Thrusts OOH into the narrative of what’s current, what’s now, and the topic of the day.
Proves our medium is topical, undeniable, and a visceral signal for proof of life. RR
Thank you Rick Robinson. We will continue to push this 400,000 billboard and associated narrative agenda. Let’s use our creative resources effectively in a self promo for once.