OOH News You Should Know Today

By OOH TODAY believes all voices, not just the loudest, must be heard Last updated Jan 14, 2024

OOH News You Should Know Today

A roundup of the latest industry headlines that should be on your radar.

Gymbox Calls out OOH Media for Causing Ad Confusion

After causing a bit of controversy with a faux OOH campaign in August, UK-based Gymbox turned to the real thing to promote its end-of-year ad campaign. However, the December creative offering the ‘rest of the year free’ remained on OOH displays well into the first week of the new year, causing widespread customer confusion.

“It’s pretty ironic that Global and the traditional media owners who were the first to lambast us for our fake advert (…) couldn’t even deliver me a simple 48-sheet in the time agreed. Maybe we should just keep faking them?” Gymbox’s brand and marketing director said.

Read the full story on Marketing / Beat.

Faux OOH is OUT for 2024

David Bielenberg, PHD Melbourne’s head of strategy and planning, shares his ins and outs for 2024. At the top of the OUT list? Faux OOH. “Integrating your product into an icon urban landmark is great advertising when it’s real. If you don’t have the bravery or tenacity to actually execute a disruptive OOH stunt, please don’t pretend that you do. At best you’re spending on a vanity project, at worst you’re misleading your audiences.”

Read the full story on B&T.

Bio Knit: The First-Ever Biodegradable Tension Fabric for OOH Advertising

After two years of testing, K&R Solutions Group has launched the biodegradable tension fabric Bio Knit, which breaks down 15x faster than polyester (the industry standard). With a competitive price point, this new fabric will be used for printed airport advertising throughout the US and Caribbean this year.

Read the full story on PRNewswire.

Assembly Launches Retail Planning Tool

In partnership with Talon and Place Exchange, Stagwell agency Assembly has rolled out ShopConnect, a retail media planning tool that marries programmatic buying with DOOH to create more effective and meaningful real-time experiences for consumers inside, outside, and in proximity to retailers across the United States

Read the full story on OOH Today.

CEN Media, Place Exchange Partnership Targets Cinema Lobby Programmatic Advertising

CEN Media, a DOOH media network specializing in movie theater venues, has integrated with SSP platform Place Exchange, to seamlessly enable advertiser access to cinema lobby ad space inventory. CEN Media’s network includes 1,000+ HD poster displays and large format video walls.

Read the full story on Digital Signage Today.

OOHPod Secure $5.9M in New Funding

Smart parcel locker service OOH Point of Delivery (OOHPod) has raised $5.9M in new funding, which will be used to expand its footprint to 350 locations in Ireland over the next two years. Since launching in 2022, OOHPod has grown to over 100 self-service parcel lockers and a pipeline of over 500 sites located at retailers like Lidl and Tesco and independent outlets across Ireland and Northern Ireland.

Read the full story on parcel and postal technology international.