OOH News You Should Know Today
A roundup of the latest industry headlines that should be on your radar.
Cannabis Company Trash Talks Tampa Bay Bucs
Michigan-based cannabis dispensary Pleasantrees took aim at Tampa Bay ahead of Sunday’s game against the Detroit Lions with some trash-talking billboards along I-75. The message, “Tampa Bay Smokes Hemp. Let’s Go Detroit,” hits at the fact that Florida only allows marijuana for medical purposes and hemp products are often used in states that haven’t legalized recreational marijuana.
It’s not surprising to see a Michigan-based cannabis company advertising with OOH: while spending from cannabis companies only accounts for 1% of OOH revenue nationally, that percentage jumps to 7% in Michigan.
Read the full story in the Detroit Free Press.
Investing through Tough Times
Leaders from the UK ad industry reacted to the news that UK marketing budgets were revised up to their strongest level in almost a decade in Q4 2023.
“Picking through the headlines, we can see a new marketing era emerging. With the uptick in event spending, expected investment in social video to rise, and a holding up of traditional ad media, the brands set to thrive will be those that can hit that sweet spot of broadcast versus deep engagement in the passions of the communities they serve.” – Chris Jefford, CEO and co-founder of Truant
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The Drum’s Ad of the Day: Amazon
Wieden+Kennedy’s latest push for Amazon’s ‘It’s On Prime’ campaign features a whole host of recognizable faces, including Post Malone and Dua Lipa, on pun-laden billboards across New York. Simple, smart, and shareable.
Read the full story on The Drum.
Bowling Center Television Launches Across 13,000+ Screens
Bowling Center Television has launched a DOOH/CTV network across 1,000+ bowling centers in multiple US markets, including New York, Philadelphia, Charlotte, and Tampa/St. Petersburg.
Read the full story in Digital Signage Today.
5 Innovative OOH Campaigns
From cleverly branded buses to bizarre alien billboards, Insider Intelligences breaks down five recent OOH campaigns that caught their eye and just might help drive a projected 6.5% YoY growth in US OOH ad spend this year, reaching $9.51 billion.
Read the full story in Insider Intelligence.
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UK Report Points to Food Brands’ Appetite for OOH
Food brands showed a strong appetite for OOH advertising in Ireland last year, increasing their display value by 40%, according to PML Group’s 2023 Watch market report. Among the most active advertisers were Tirlán (+ 46), Kraft Heinz (+245%), and Valeo Foods (+43%).
Read the full story on Marketing. ie
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