OOH News You Oughta Know Today
A roundup of the latest industry headlines that should be on your radar.
1. Charlie Day to Keynote 2025 OAAA OOH Media Conference
Charlie Day, best known from It’s Always Sunny in Philadelphia, will keynote the 2025 OAAA OOH Media Conference in Boston May 5-7. Day has expanded his creative footprint as an entrepreneur with the launch of Four Walls Whiskey, and h keynote will explore how bold storytelling, cultural resonance, and creative risk-taking can drive real-world impact.
2. UK Brands Tap into Digital Budgets to Boost DOOH Spend
Nearly all (95%) omnichannel advertisers plan to maintain or increase DOOH spend in the next 12 months, according to the DPAA UK Omnichannel Decision Makers Study. One of the biggest factors in the sector’s growth is that 88% of advertisers believe DOOH has become less siloed and an integrated part of cross-channel strategies, with 78% managing omnichannel video campaigns by an integrated or hybrid video group (including TV, mobile, online, DOOH).
3. Canada’s Anti-Tariff Billboards Going Viral
Anti-tariff billboards are popping up all over the country, paid for by Canada in an effort to persuade Americans to speak out against Pres. Trump’s trade war. Even though the signs only started popping up over the past few days, many American media outlets have already covered the story with eye-catching headlines. One Reddit post about a billboard in Arizona has so far garnered 13,000 upvotes from readers and more than 500 comments.
Canadian-funded billboard appears over Cincinnati highway | Click on the image to read the full story https://t.co/lSg9zsQfHx
— WLWT (@WLWT) March 26, 2025
4. Outsmart Calls on UK Govt to Boost OOH Sector
Outsmart, the UK’s trade body for OOH advertising, has launched a campaign, urging the government to support industry expansion by removing business rates on social infrastructure, extending express planning consents from five to ten years, and introducing a fast-track approval mechanism to drive investment, create jobs, and strengthen local communities.
5. JCDecaux Launches Ready-Made, Lower-Emission Packages
JCDecaux has introduced a new way for advertisers to measure and reduce campaign carbon emissions with ready-made lower-emission programmatic networks powered by Scope3. These pre-selected networks across Small Format, Rail, and Large Format, enable advertisers to lower emissions by 31-53% compared to the Scope3 digital Out-of-Home benchmark.
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