OOH News You Oughta Know Today
A roundup of the latest industry headlines that should be on your radar.
1. Swiftie Billboard Turns Heads Ahead of Super Bowl
A Taylor Swift fan trolled Eagles supporters with a bold “Tayvoodoo” billboard just one mile away from Lincoln Financial Field in Philadelphia, where the Eagles play their home games, sparking a social media frenzy.
THIS BILLBOARD???? IM SCREAMING pic.twitter.com/1TNMVqJrUy
— Tayvis Nation 🏈🫶🏻 (@tayvisnation) February 4, 2025
2. 2025 Will Be the Year of In-Store Retail Media
Sean Cheyney, Head of Retail Media at Vistar Media, claims 2025 will mark a tipping point for in-store retail media. With 80% of consumer spending happening in physical stores but 90% of retail media dollars going online, Cheyney highlights the untapped potential of merging digital capabilities with in-store engagement to transform the shopping experience and unlock significant value for retailers and advertisers alike.
3. 2025 Top Advertising Trends
From the rise of in-store retail media to consumers’ shifting trust in AI, OUTFRONT’s 2025 Advertising Trends Report unpacks six essential trends shaping the industry. Download the report to access 50+ pages of insights on consumer behavior, media performance, and the future of advertising.
4. World-First Holographic DOOH Ad Network Launched in US
Hologram Media Network has launched the world’s first always-on holographic advertising network, which is already deployed across 30 Simon malls across the US. Each month’s holographic show is curated with storytelling from major studios, creators, artists, and influencers, as well as live interactive hologram events with celebrities.
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