OOH News You Oughta Know Today
Thursday | March 7, 2024 —OUTFRONT Political Avoidance Network
OOH News You Oughta Know Today
A roundup of the latest industry headlines that should be on your radar.
OUTFRONT Launches Political Avoidance Network
With political OOH spend on the rise, OUTFRONT has taken the unique step of launching a Political Avoidance Network for businesses concerned about brand safety. That’s right, absolutely no political advertising will be permitted on the network of 2,000+ billboards and transit assets.
Read the full story from OUTFRONT.
Programmatic DOOH Matures in the UK Marketplace
UK programmatic digital out of home (pDOOH) ad spend doubled in 2023 and is predicted to account for 16% of all OOH ad spend by 2027, according to new research from JCDecaux. Operational efficiency (28%), viewability (27%) and ability to reach incremental audiences (26%) are the top motivations for marketers to use pDOOH in their media mix.
In partnership with MTM, JCDecaux UK surveyed 200 brand (50%) and agency (50%) marketers that all had experience in planning and/or buying pDOOH and at least one other channel within the last 12 months in the UK.
Read the full study in ExchangeWire.
DynaScan Unveils World’s Largest Full-Color ePaper Display
DynaScan Technology officially launched the world’s largest full color ePaper display at ISE 2024 earlier this year. Utilizing the E Ink Kaleido(TM) 3-color ePaper technology, the 42-inch display boasts a wide operating temperature range of 5-149° F and is not only sunlight-proof but also far more energy-efficient than traditional LCD displays.
Read the full story in BNN Breaking.
Ad Age and OUTFRONT Team Up for Women’s History Month
Ad Age is celebrating Women’s History Month by publishing guest essays from women industry leaders who share their life journeys and career lessons. In partnership with Outfront, these women will also be showcased on DOOH media across the U.S.
Read the full story on AdAge.com.
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