OOH News You Oughta Know Today
A roundup of the latest industry headlines that should be on your radar.
Walmart Buys Vizio
Walmart is buying TV maker Vizio for $2.3 billion to shore up its advertising business and create a more potent rival to Amazon’s booming ad business. Walmart currently sells ads at physical stores and its website. By acquiring Vizio, Walmart can now sell ads through streaming services on television.
The OOH Advertising Recovery Has Not Been Equal
OOH has surpassed pre-pandemic highs, recovering from a 30% dip, but the ad dollars aren’t coming back to each format at an equal pace. Billboards and roadside signs have exceeded past highs, according to WARC.
Read the full story in ADWEEK.
Out There 360 Taps Talon
Talon and luxury OOH agency Out There 360 have formed a strategic North American partnership to develop and execute data-driven, creative, and measurable OOH campaigns for luxury advertisers.
According to Statista, luxury goods sales in the US have rebounded strongly, driven by increased consumer confidence and a growing appetite for high-end fashion and accessories. Latest projections from Bain & Company put the global luxury market at $1.65 trillion.
Eyeota Partners with Vistar Media
Eyeota has announced its partnership with Vistar Media. The partnership will enable buyers using the Vistar DSP to leverage Eyeota audience data to plan and target their DOOH campaigns, expanding their reach and optimizing their media spend.
Read the full story on Bant.com.au.
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