OOH News You Oughta Know Today
A roundup of the latest industry headlines that should be on your radar.
Spotify Takes Aim at Apple in New OOH Campaign
Spotify has launched a “censored” campaign in the UK to highlight restrictions that Apple has on in-app payments and promotions, calling on the government to pass changes to the Digital Markets, Competition and Consumers Bill to stop Apple’s “anti-competitive” practices.
Spotify has called Apple “outrageous” for charging a 27% fee for in-app transactions outside its App Store.
Read the full story in The Media Leader.
Report: Print Struggles While OOH, Radio, and Cinema Hold Steady in 2023 AdEx
Print, OOH, and radio saw sluggish growth in 2023 when it comes to advertising spends, according to a dentsu report, but the OOH medium should see a steady spends share of 2% for the next few years, characterized by a compounded growth rate of 8.49%, fueled by the digital transformation.
Read the full story in Storyboard 18.
Behind the Winning OOH Strategies from British Airways, EE & Ikea
When viewed together, the recent winners of The Drum Awards for Out-of-Home provide a compelling showcase for the latest trends in OOH – Impact, Creativity, and Bold Approaches. Find out how British Airways achieved an increase in website traffic and revenues of 50%, EE’s brand consideration among its target audience was 74%, and Ikea’s new downtown store contributed to foot traffic 41% higher than the baseline identified ahead of the campaign.
Read the full story in The Drum.
TouchTunes Acquires Arachnid 360 🎯
In-venue interactive entertainment platform TouchTunes Music Company has acquired the business of Arachnid 360, known for its BullShooter brand, which operates 30,000+ connected dartboards globally. With TouchTunes’ existing fleet of connected jukeboxes, the combined company will have a footprint of nearly 100,000 connected devices across North America and Europe.
Read the full story on Business Wire.
Moving Out of Home Association Is Established
The Moving Out of Home Association (MOOHA), part of DPAA’s Collective, was recently established to market and advocate for the growing moving OOH advertising sector. Founding members Adgile Media Group, LED Truck Media, and Wrapify are joined by AllOver Media, Can’t Miss Us, Carvertise, Firefly, Geopath, Mobilytics, Motionworks, Movia Media, Nickelytics, Reveal Mobile, Street Metrics, and Vugo.
A MOOHA launch event is set for March 13th in NYC.
Read the full story at OOHToday.com.
Another Predictions Piece: Looking at 2024 and Beyond
Omnichannel integration, AI, sustainability, and scale, Dash Two’s Rodolfo Queiroz shares his predictions for DOOH this year and points out four key market shifts he sees happening this decade.
Read the full story in Smart Brief.
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