OOH News You Oughta Know Today
A roundup of the latest industry headlines that should be on your radar.
JCDecaux Announces 2023 Revenue Results, Driven by Digital
JCDecaux SE’s 2023 full-year revenue grew by +7.6% (+8.7% on an organic basis) to reach €3,570.0 million, driven by digital, the continued growth of street furniture, and the ongoing recovery of transport activities. Q4 recorded the highest quarterly revenue ever for the company.
“We will provide revenue guidance for Q1 2024 when we release our full-year 2023 results on March 7th, 2024. We are confident that OOH will continue to grow its market share in a fragmented media landscape with DOOH being the second fastest growing media segment,” said Jean-François Decaux, Chairman of the Executive Board and Co-CEO of JCDecaux.
Read the full story at JCDecaux.com.
Key Theme for OOH in 2024: Hyper-Local Geolocation
Predicting the UK OOH market will grow by 6.5% in 2024, a new GroupM report outlines the key themes to watch in the sector: real-world power; real-time resonance; hyper-local geolocation; proof of purpose; and resurgence of humor.
Read the full story in The Media Leader.
Emerging Trends in Media Buying and Selling
From relationship-based deals to sustainable/ethical advertising, the Myers Report highlights seven critical challenges and trends shaping the future of media sales organizations.
Read the full story in MediaVillage.
The Rise of DOOH’s Curated Marketplace
While a supply marketplace is nothing new for digital advertising, the ability to curate supply within that marketplace is a new concept for the OOH industry. A centralized and transparent marketplace offers unparalleled opportunities for customization and control, enabling advertisers to optimize campaigns dynamically to drive performance and business outcomes.
This article delves into the two key areas that make curated marketplaces a game-changer in the DOOH landscape.
Read the full story in The Drum.
What National Advertisers Can Learn from Local Advertisers in Times of Uncertainty
As we look ahead to another year sure to be defined by economic or new uncertainties, Billups CEO David Krupp explains why learning from local businesses and harnessing the power of OOH can be a key to resilience and success for leading national brands.
Read the full story in Advertising Week.
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