OOH News You Oughta Know Today
A roundup of the latest industry headlines that should be on your radar.
1. Movia First Class Expands Into Airport Lounges
Movia First Class has been named the new operating partner for Plaza Premium Airport Lounges in Toronto, Vancouver, Edmonton, Winnipeg, Dallas-Fort Worth, and Orlando. Launching mid-September, the network will feature upgraded LG Commercial displays up to 85″ and Mobilytics technology for real-time occupancy and dwell-time insights—offering brands a premium channel to engage business and first-class travelers in high-value environments.
2. Why OOH Thrives In The Age Of AI
In Forbes’ CMO newsletter, OAAA President & CEO Anna Bager explains why out-of-home advertising continues to post steady growth even as AI reshapes digital media. With Q2 2025 OOH revenue hitting $2.86B, Bager points to location-based relevance, creative impact, and seamless integration with mobile and social as key advantages. Unlike digital platforms disrupted by AI, OOH offers brands trusted, contextual placements that influence consumers in the real world.
3. OAAA Issues Guidance on Non-Tobacco Nicotine Advertising
The OAAA has published best-practice recommendations for OOH companies running ads for non-tobacco nicotine (NTN) products such as pouches, gums, and vapes. While NTN products are federally regulated by the FDA, OAAA emphasizes added responsibility for media owners: ensure prominent health warnings, avoid placement near schools, limit ads to adult-only venues, and steer clear of youth-oriented imagery or misleading health claims.
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