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OOH Location Today —W Boston Digital

Featuring OOH Location or Network Today —The new W Boston billboard

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OOH Location Today
W Boston Hotel Gets a Digital

Featuring a new OOH Location or OOH Network



W Boston Hotel Gets a Digital Display Upgrade


BOSTON, MA—Orange Barrel Media recently upgraded its digital display at the high-profile W Hotel in Boston’s Theatre District. The new LED video screen was provided by SNA Displays.

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“We are pleased to collaborate with SNA Displays to upgrade the screen at the W Hotel, and believe this new high-resolution display will be the perfect canvas to present arts, community and commercial content in one of the most visible locations in Boston,” said Pete Scantland, CEO of Orange Barrel Media.

For the retrofit, SNA Displays designed and built a custom subframe matching the existing knife plate mounts while simultaneously allowing for x-, y-, and z-axis adjustments between cabinets.

“SNA Displays’ LED products can be custom-designed to fit on any building structure, new or old,” said Mikell Senger, project manager for SNA Displays. “Given that our display products are highly adaptable to any environment and use case, we frequently retrofit outdated displays as we did in this case, providing newer, more cutting-edge technology.”

The new W Boston billboard is built from SNA Displays’ EMPIRE™ line of exterior display products and employs an 8.0 mm pixel pitch. The video screen is approximately 24’ tall by 13’ wide and sports a resolution of 900 x 680 pixels. 

For more information and photos of the new EMPIRE™ video display at W Boston, visit snadisplays.com/projects/w-boston-hotel.

About SNA Displays
SNA Displays is headquartered in Times Square and has worked with clients to design and build some of the largest and most recognizable digital spectaculars in the world. Discover at snadisplays.com.

About Orange Barrel Media
Since its founding in 2004, Orange Barrel Media has been committed to a community-oriented model of media development and is now nationally recognized by cities and real estate owners alike seeking to implement programs that add to the vibrancy and character of urban places. Orange Barrel Media operates iconic urban media displays in 18 of the top US markets.  Visit orangebarrelmedia.com.


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