Out Of Home Today is the leading source for news and information on the out of home industry.

- Advertisement -

OOH Last Week Today

Best OOH Creative

2 255

 

transit shelter motion activated with heat. Play the 23 second video  E&J Gallo
Apothic  Inferno

 

 

 

Best OOH Creative

 Creative OOH Executions which came to our attention last week

Send your #OOH Creative for next week’s post:
BillBoard@OOHTODAY.com

 

 

 

Apothic  Inferno

Video 23 seconds

Evergreen Trading recently executed this campaign for E&J Gallo with JCDecaux Chicago.  E&J Gallo promoted their wine brand Apothic Inferno.  The shelter was motion activated and when consumers entered the shelter flames appeared within the creative and heat lamps turned on overhead providing a sense of heat from fire.

 

 

As the world gets ready for the newest Avengers movie,
Disney Studios Canada and Marvel Studios Canada are taking over Yonge-Dundas Square TEC Tower!

Branded Cities

 

 

Coca-Cola Synesthesia

is when one sense accidentally triggers another sense—for example, when you look at something but suddenly have the sense that you’re hearing it.

Coca-Cola and agency David are playing around with the idea of synesthesia in a billboard campaign running in Europe, in which the viewer is invited to “hear” the close-up images of the product—the “fizzing” of soda bubbles, the uncapping of a Coke bottle, and the opening of a can.

“Try not to hear this,” says the copy.

Agency: David the Agency Client: The Coca-Cola Company
the product visuals are so iconic that they need barely any branding
finishing the ad in our head

 

 

What do these mysterious Nike x Nordstrom Decaux bus shelters in NYC mean?
Gotta call the number
ok don’t call. We did… it is promoting a new Nike Nordstrom shop

 

 

NFL Draft Live Picks and Twitter feed from the Jets last night during the draft on
liveboards across NYC!
OUTFRONT Media

 

 

Drink Scotch Whiskey all night long and call me Monkey Shoulder
Monkey Shoulder 100% malt whisky made for mixing

I have no idea what the hell this is. I read the article, link below, twice.   A 16′ billboard and a ‘mixer truck’ for spirit brand Monkey Shoulder. Read more here⇒ A city takeover with one truck and billboard. 

 

 

Burritos and Bowls –Willie Nelson having a dinner party?

 

Bourbon Boom in Bardstown
Bardstown capitalizing on bourbon boom with $215,000 marketing campaign. Mike Mangeot, Tourism Exec Director

 

Hey Marvel, what’s your pineapple cpm now that Dole is allowing ads on their product at my local Sprouts? Yes, OOH works!
Scott Elliot at Blue Ox Media wants to know. Its CPP. You want CPM you’ll have to find the mangos. Robert Jason Stalla

 

 

 

Taylor Swift continues to tease Swifties using a little OOH and social combination for her latest clue to a big announcement & her appearance on ABC tonight! Such a good marketing mix stunt.
thanks Valorie Cook at Billups

 

 

Tito’s Handmade Wadka
Catch America’s Original Craft Vodka rolling through America’s Capital.
thank you Joe Antal, GM Outfront Media

 

Netflix Discovery Wrapped Train Outfront Boston 
photo by Jocelyn Gabriel

 

 

 

 

- Advertisement -

- Advertisement -

Leave A Reply

Your email address will not be published.

This site uses Akismet to reduce spam. Learn how your comment data is processed.

2 Comments
  1. Brian F Atwell says

    Nice job with the site ability. Very informative and appreciated

  2. Bill Board says

    You’re welcome Mr Atwell. We hope it helps everyone’s networking ability and sales opportunities. Thank you for subscribing to OOH Today