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OOH in Cohoot – new kids QUAN the block

Leads to Best OOH Seller Insights

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OOH in Cohoot
—new kids QUAN the block

 

Cohoot is the anonymous forum for media salespeople. Hundreds of sellers gather on Cohoot’s dedicated OOH channel to share inside info about advertisers and agencies.

We’ve surfaced some of Cohoot’s best OOH insights from this past week here…


New kids QUAN the block

Brian Rappaport’s new agency Quan Media Group is taking off and already showing up as the OOH contact for several accounts inside Cohoot. Brian also shared his personal story of how and why Quan came to be. Of course, it was shared around Cohoot quickly!  Full Thread Here>>>

“Small” town America – OOH style.

They may not have the NYC or LA budgets, but sellers have been hungry for agencies in up-and-coming areas. The Cohoot crowd came up with some hidden gems in places like… Phoenix  Full Thread Here>>>>
New Jersey and Connecticut Full Thread Here>>>>
Minnesota, Miami and Nashville Full Thread Here>>>>

Agency/Client relationships and contacts

Party City and Spirit of Halloween are with Trilia/Rapport.  Full Thread Here>>>>
Ro (RomanED) is a Quan Media Group client.  Full Thread Here>>>>
Goodwill Senior Marketing contact, but individual regions also make media decisions.  Full Thread Here>>>>
Xfinity/Comcast works with Publicis, NY and local money is controlled regionally. 
Full Thread Here>>>>
Don Julio tequila comes out of Carat, NY.  Full Thread Here>>>>
Rumor has it that Ford is putting a hold on OOH buys.  Full Thread Here>>>>
Netflix (even east coast buys) for Rapport come out of LA.  Full Thread Here>>>>
Stiiizy in LA works with 10k advertising.  Full Thread Here>>>>
Disagreement over who is United Airlines’ agency.  Full Thread Here>>>>

To Blip or not to Blip? 

Blip was a hot topic of conversation this week. Many sellers felt strongly that Blip added little value and in-fact cannibalized sales.  On the other side, a few of our Cohoot comrades felt that you could maximize revenue with Blip if you could implement some pretty specific rules with them.  Full Thread Here>>>>

When it comes to beer, local is better. 

It’s more than just patronizing local craft breweries. While discussing local ad buys for Millers-Coors brands, one seller revealed how their agency (Kinetic) follows the local distributors lead when it comes to OOH.   Full Thread Here>>>>  

Prohibition in NYC? 

Mayor de Blasio’s alcohol advertising ban on most of city-owned property might represent as much as a $3M ad loss, which has OOH sellers asking questions. What about existing contracts? What city property exactly? And more. Full Thread Here>>>>

Can you help with some unanswered questions?

Pacifica Beauty – who handles media buying.  Full Thread Here>>>>
Political Advertising who are the major buyers.  Full Thread Here>>>>
OAAA agency family tree for 2019. Does anyone have a copy?  Full Thread Here>>>>
Duracell – does anyone have a client direct contact  Full Thread Here>>>>

Want an invite to Cohoot?

​Cohoot is currently invite-only, but there are some invites reserved for salespeople working at OOH vendors. If you want to check your eligibility, go to Cohoot.com and see if your work email will unlock one of our reserved invites.

Or contact Bill Board at BillBoard@OOHToday.com and he may provide you with an invite code. 

 

The views, information, or opinions expressed are solely those of the individuals involved and do not necessarily represent those of OOH Today.

 

 

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