OOH in Cohoot—
Cohoot is the anonymous forum for media salespeople. Hundreds of sellers gather on Cohoot’s dedicated OOH channel to share inside info about advertisers and agencies.
Let’s Not Do Any More of This
What have you had just about enough of? Let’s put an end to it. Cohorts were asked “What’s on your ‘TO-DON’T’ list for 2020?” Take a look and add your item, too. FULL THREAD HERE>>>
NerdWallet’s Marketing Blitz Continues
Checking in to see who is familiar with OOH advertising from NerdWallet. The finance startup hired its first CMO, Kelly Gillease formerly of StudyBlue and TripAdvisor, last year. It has developed a big marketing push, including television ads with the theme of “Turn to the Nerds.” Check the thread for more info on OOH buys. FULL THREAD HERE>>>
Everyone is Looking for a Pass
A Cohort is asking is anyone has inside info on marketing plans of fitness-class subscription service Classpass. The startup has reached a valuation of $1 billion, making it a “unicorn” in a field of unicorns. FULL THREAD HERE>>>
In search of contacts at meal kit service HelloFresh? This conversation has the intel. FULL THREAD HERE>>>
Reaching out to find a good contact at Soboba Casino in Southern California. See the link for the marketing director, who started the job in 2017. FULL THREAD HERE>>>
Another question has arisen about FIGS, the company that makes scrubs and does a lot of OOH advertising on the subway. Check the thread for info on the agency. FULL THREAD HERE>>>
This conversation has details on how to get started with TBS. FULL THREAD HERE>>>
Cold Calling Done Right
Cohort @Patrol Needle is asking about the best approach for cold-calling agencies for OOH advertising mediums. Responses in the thread. FULL THREAD HERE>>>
Take-Home vs, Revenue Generated
Money, money, money: What is a typical sales salary for a decent account rep in OOH? Check out some responses Is the percentage what you guessed? Thanks for the question, @Hand Picked. FULL THREAD HERE>>>
Some Extra Help Using Geopath
Using the Geopath Insights tool? Find out here how you can combine demographic information to make it work better for you. FULL THREAD HERE>>>
I’m New Here. How is the Midwest?
A new OOH seller in the midwest is asking for a big-picture view of the industry, and is graciously briefed by our own @Firecracker44. FULL THREAD HERE>>>
Do you Know?
Does anyone know what agency deals with Pestco Professional Services in Pittsburgh, Penn.? FULL THREAD HERE>>>
Another area-specific request: Looking for a contact at Pronto Insurance in the northern California areas of Chico and Redding. FULL THREAD HERE>>>
Want an invite to Cohoot?
Cohoot is currently invite-only, but there are some invites reserved for salespeople working at OOH vendors. If you want to check your eligibility, go to Cohoot.com and see if your work email will unlock one of our reserved invites.
Or contact Bill Board at BillBoard@OOHToday.com and he may provide you with an invite code