A weekly recap of the top OOH stories you may have missed and colorful commentary from BB for the week ending August 10, 2024.
1. OOH Media Plan Awards Now Open
OAAA’s 2024 OOH Media Plan Awards are now open. Campaigns must have launched between July 2023 and June 2024 to be eligible. Previous submissions are not eligible. Media space must have been paid for directly to an OOH media company by the advertiser or its agency. The submission deadline is September 6, 2024.
B.B.’s Take: The media plan is important as the creative, the sale, and the buy itself. If the plan is poor the execution fails.
Media Plans are seldom are given the recognition it deserves. And from an award perspective, difficult for people to get excited about. It’s one of those below the radar critical pillars to OOH success. Whether you submit a plan or not and you should, get behind this opportunity with your team. Managers provide the time resources needed for the team to submit the plans (plural dudes) to show off the skills your company and partners have in successful OOH Media Planning!
2. He Gets Us Gets It
He Gets Us launched a mobile billboard domination campaign in the nation’s capital to help introduce Jesus to a modern audience. The strategy has helped them reach diverse demographics in multiple markets. They partnered with do It outdoors on the campaign.
B.B.’s Take: Seems to me another take of the old OOH ‘God Speaks’ campaign from the 1990s. Strong stellar stuff.
3. Molson Beer “Sponsor The Parents”
Molson Canadian is changing sports sponsorship by highlighting the parents of Team Canada Athletes, rather than the athletes who are participating in the games. The purpose of the campaign is to acknowledge parents’ roles in supporting their children’s athletic careers.
B.B.’s Take: OK, I may be a cynic and too often see the dark side of the motives of a given story. Seems to me Molson is getting away with saving a a lot of coin by sponsoring the parents and not the athletes.. A nod to Molson, but please ,a billboard is a bit over the top. ‘The Lady Doth Protest Too Much, Methinks’’
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