Geopath Friday Fast Fact
Friday Fast Fact – OOH For the Holidays!
by Brian Schopper, Marketing Manager, Geopath
Hot drinks, cozy socks, shopping madness – the height of the 2024 holiday season is upon us!
In honor of the holiday season, and the gift giving, well wishes, and time spent together that go along with it, Geopath has created its third annual “OOH For the Holidays” infographics for the 10 largest DMAs in the US. They look at shopping habits and OOH stats for Geopath-audited inventory in the DMA, as well as information on OOH inventory nearby major shopping centers in the market.
In the New York DMA:
- 38% of consumers have bought skin-care items in the past 12 months
- Households in the DMA are 14% more likely than average to buy a gaming console in the next year
- Nearly 150 million impressions are generated every week by Place-Based media in the retail locations we measure
Below you’ll find the New York DMA “OOH For the Holidays” Infographic. Infographics for the other 10 DMAs can be found in the geekOUT Library, accessible to Geopath Members.
From all of us at Geopath, have a safe, healthy, and happy holiday season!
Geopath members can access more infographics like this through our geekOUT Library! If you have any questions about Geopath or our measurement, please reach out to us at geekOUT@geopath.org.
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