OOH Best Creative Last Week Today —Oatly, Guinness, KFC, Poo-Pourri, Cats, Clicquot, Dagne and more
OOH Last Week Today —Keenan, Colossal, Elite, Curb Taxi, Silvercast, Branded Cities, Clear Channel, Big Outdoor and OUTFRONT Media
Sales on the street
Best OOH Creative
Top OOH Creative Executions which came to our attention last week
Cats Ears, Beers and Patagonia
Send your #OOHCreative for next week’s post:
Colossal Media in Brooklyn, New York,
Five female artists to create artwork for Veuve Clicquot’s project, 5 Women. 5 Boroughs. 5 Stories, and painted ‘em on walls in Williamsburg.
New York City Cabs Now Have Cat Ears as Marketing for Cats Movie. Curb Taxi Media
Taxi cabs sport a pair of cat ears in NYC, promoting the December release of the upcoming film.
It only makes scents to check out this latest campaign from Poo-Pourri.
OUTFRONT Media Minneapolis Skywalks
‘Big billboard’ in Melbourne CBD.
National Geographic Encounter: Ocean Odyssey on the Millennium Hotel digital billboard!
Elite Media A new building wrap location.
Across from the Las Vegas Convention Center expansion.
The Times Square Digital Corridor
44 Screen livescape at the busiest subway station in America
Totally self promotional, yet must see video of some of OUTFRONT Media’s inventory
KFC and Deliveroo serve up KFC’s festive burger from 10 ft gift box on London’s South Bank. Deliveroo drivers will be handing out festive-themed burgers.
The burger that will be given out for free contains chicken fillet, hash brown, sage and onion stuffing, mayonnaise, cranberry dressing and cheese
Table for 5
Would you love to see this coming to America?
Guinness is opening a pub that fits only five people after its research found that 30% of Brits’ favorite festive activity is catching up with friends over a pint.
The pop-up is located in London’s Flat Iron Square and based on Guinness’ research on the things that people want out of a pub. The ‘pop up pub’ includes a fireplace, snacks, Christmas tunes and board games. A bartender will pour pints of Guinness.
Open four days from December 5th, the pub can be booked hourly.
Hope & Glory did the project
-Markets: Boston + Chicago -Vendor Partners: Silvercast, JCD, Colossal
-Goal: Target the A18-25 demo – special focus on colleges in Boston (BU + Harvard)
-Markets: CHI, NYC, BOS
-Vendor Partners: Total Outdoor, Silvercast, Big Outdoor, JCD,
Intersection, OUTFRONT, Branded Cities, Clear Channel
-Goal: Dagne had only ran OOH in NYC – wanted to establish strong brand awareness in a second core city heading into the holidays – blanketed River North, The Loop + Lincoln Park in Chicago
– while running brand trains in BOS & Digital Shelters (strategic neighborhoods) in NYC