OOH Best Creative Last Week Today

By OOH TODAY believes all voices, not just the loudest, must be heard Last updated Dec 4, 2024

OOH Best Creative Last Week Today

The top 10 OOH creative executions that came to our attention last week.
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1. Ja Morant just dropped his second signature sneaker, the Ja 2, in collaboration with Nike. To elevate the launch, Nike unveiled the eye-catching billboards throughout NYC and LA. | New Tradition

2. From the Billboard charts to actual billboards, Queen B captured attention in this campaign from Levi Strauss & Co. at Yonge & Dundas in Toronto. | UM Canada, Branded Cities

3. L’Oreal, Beauty Co-Lab and Outdoor Media Group teamed up with Vistar Media to bring dynamic creative to their Kérastase Elixir campaign, successfully driving awareness, consideration and purchase intent for the brand across 6 key markets.

4. Tripadvisor’s Wanderlab mural in partnership with Australia’s Northern Territory brings some travel inspiration to the streets of LA. Darwin-born artists Jason Lee and Trent Bundirrik Lee bring their Aboriginal heritage into the mix, while LA-based Ryan Yanoe adds his modern touch with his signature realism.

5. FreshDirect expertly optimized a slew of OOH formats across New York. Real Food That’s Real New York. | Quan Media Group

6. Is there such a thing as creative that is too simple? Nope. Great example of striking simplicity by Finder. oOh!media

7. Hulett’s combination of digital airport ads and bulletins provides a ubiquitous campaign for Palm Beach County residents. | Hulett Environmental Services lavastudio Clear Channel Outdoor

8. FOOH is all the rage but there’s nothing like a good old fashioned OOH production. “Defy ordinary” is exactly what Nissan did in this campaign at a mall in Belgium. | TBWA\Belgium billups JCDecaux Belgium & Luxembourg

9. Extra sauce. Hold the fees with Postmates by Uber. | Colossal Media

10. Strategic Stunt, Sweet Rewards: The Wendy’s Company partnered with McBroken.com to identify McDonald’s locations with a “broken” ice cream machine and then rolled up to the locations with a Frosty truck to give out its own frozen treat. | Quan Media Group