OOH Best Creative Last Week Today
The top 10 OOH creative executions that came to our attention last week.
If you’ve seen stellar work out there, we want to know about it. Tag us on LinkedIn or shoot us an email.
- Branded Cities’ new three-sided, 17,000 square foot digital spectacular, the Horseshoe, is now live on the Las Vegas Strip. Branded Cities
2. Molson Coors Beverage Company and Coors Light kicked off the Colorado Rockies Major League Baseball season by swinging through Coors Light Stadium, surrounding hot spots, and downtown to celebrate Opening Day. do it outdoors
3. Fullback vinyl installation for Los Angeles Kings‘ campaign on Los Angeles Metro buses. OUTFRONT Media, Spectrum Media Group
4. On the corner of Baxter & Hester in #SoHo towers Swatch’s chic wallscape overlooking the bustling neighborhood. This month, Swatch Ltd. is using this prime location to showcase their collaboration with The Museum of Modern Art. Vector Media
5.Major League Baseball remembers #JackieRobinson #42 for breaking barriers in baseball and life. April 15, #JackieRobinsonDay. Marquee Media Solutions
6. Road trip to COACHELLA with VOSS Water. mobilads
7. Breitling Train Wraps. Lamar Advertising
8. Towering 11 stories above traffic, all eyes are on SZA in this jaw-dropping campaign for SKIMS 🤩 Quan Media Group, Orange Barrel Media
9. Lotus 75th anniversary celebrations kicked off with a #CyberPunk style takeover of China’s major cities
10. To reach key audiences, Samsonite and partner agency Iris looked to the role of #DOOH as part of a larger omnichannel campaign. #DOOH ads ran in 6 key US markets, delivering millennial-focused messaging like “Set your status to Do Not Disturb” and “Take what’s yours.” The ads ran in conjunction with other media channels like Instagram, TikTok, YouTube, Online Video (OLV), and Connected TV (CTV).
The results?
💭 37% of total respondents recalled seeing the ad around the city.
🚀 143% uplift in positive brand image and perception among Samsonite’s target audience of 25-34-year-olds.
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