OOH Agency Today – Ideapeddler
Doing Good Work for Nice People
by Will Farmer
Media and Communications Manager
OOH Today
Ideapeddler is a boutique marketing and media agency based in Austin, TX – a city that inspires us daily. To that end, they gravitate toward working with brands that also embrace inspiration. They, as a team, believe in work that enriches people and the world in meaningful ways.
Their work and reputation are grounded in creative problem-solving, expertise, relationships, and transparency. They give their clients marketing and media confidence by delivering tangible results. If that’s not happening, then they’re simply not doing their job. And call them competitive, passionate, or just down-right stubborn – they can’t sleep at night if they aren’t nailing their job every day.
They live by a mantra at Ideapeddler – do good work for nice people.
In other words – they want to like your team as much as your brand. They believe marketing magic is made when there is trust on both sides of the table.
Cimin Cohen, founder and media director for Ideapeddler, is a native Austinite. She has been in the media industry for over a decade on both the agency and publisher sides. During this time, she has led cross-channel strategic media planning and buying for Fortune 500 companies including Best Buy, Microsoft, Intel, Zurich Insurance, and Kraft Foods. We got to ask her what sets Ideapeddler apart from other agencies. Here’s what she had to say:
Interview with Cimin Cohen, Founder of Ideapeddler
Will Farmer: Please tell us about Ideapeddler. How long have you been in business? Staffing? Size? Specialties? Billing? Regional Offices?
Cimin Cohen: Though we were officially established in 2011, we really got to work around 2015. We’ve doubled each year since then and this year we’ll close with a team of 10 and billings in the $2-$3MM range. We have a lot of clients in the travel, tourism and hospitality space but also work with the health sector in public health administration campaigns. We’re headquartered in Austin, Texas.
WF: What would you like brands and the OOH Industry to know about your shop?
CC: We do good work for nice people. That is our mantra and we stick by it. We approach our work from a holistic point of view. Our leadership team is not siloed from each other or our clients. This allows us to move more quickly and think more freely about how we can best accomplish the goals of our clients. Our work and our relationships stand on their own and it is easy to tell we love what we do.
WF: Do you work with clients directly and/or through agencies? What is the percentage breakdown?
CC: Mostly directly through clients. On occasion and for the right partners, we team up with design or creative shops and execute their media for them. We never really do just one thing- we’re always doing our best work when we’re planning and buying for all channels.
WF: Any comments or suggestions for OOH reps in approaching or working with your company?
CC: Come with innovative but achievable ideas. Clients these days need to make a big impact on a dime and so having a large/recognizable footprint is part of that. But standing out from the clutter is a big part too. We would never buy a #25 showing and call it a day. We want the best boards in the best locations, even if that means buying fewer of them.
WF: What differentiates your business from others?
CC: We are the opposite of a big agency. We have worked for them before and that motivated us to build something different. We built an agency that doesn’t dazzle you with top talent, then pass the project off to another team. The team you start with is the team you finish with. When we start working with a new client, we treat that brand, that company, that organization, like our very own. We know the value of a dollar well spent and that philosophy guides our work.
WF: How do you obtain new business?
CC: We’re fortunate that a lot of our business has grown from word of mouth. As clients change roles, they tend to bring us along with them to their new companies or departments. New business inquires can be emailed to cimin@ideapeddler.com
WF: Discuss or share OOH campaigns by your shop.
CC: This is one of my favorites: https://ideapeddler.com/real-time-marketing-case-study The pièce de résistance was posting a billboard right by the CO Governor’s mansion so he had to see it on the way to work every day.
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Website
http://ideapeddler.com/
Industry
Marketing & Advertising
Company size
2-10 employees
Headquarters
Austin, Texas
Type
Privately Held
Founded
2011
Specialties
Media, Marketing, Events, Digital advertising, Branding, Consumer research, Social, National and local TV, Print, Email marketing, Customer journey, Sponsorships, Hospitality, Retail, CPG, Liquor, and Travel
Email
Cimin@ideapeddler.com
