OMA’s Creative Collection Q3 Winners Announced

Guest judges included:

• Aldo Ferretto, Creative Director, The Hallway
• Angelo Poli, Head of Sales, The Media Shop
• Edwina Moller, Brand Manager – BONDS, HANES Brands
• Mark Buckley, General Manager, Civic Outdoor

OMA CEO, Charmaine Moldrich, said: “This quarter’s Creative Collection competition represented a wide range of excellent Out of Home advertisements, starting from simple, clever ideas, to big, audacious displays. The always clever and humorous, Specsavers continue to riff on … Should have gone to Specsavers using a tried and true line of copy and the poster space to cut through with their brand message, juxtaposed with new 3DOOH tech from BINGE’s, House of the Dragon campaign, creating an optical spectacle.”

	Big, Bold and Bright Winner Campaign: Should’ve gone to Specsavers Advertiser: Specsavers Creative agency: Fresh Pict Creative Agency Media agency: Initiative Printer: N/A
Big, Bold and Bright Honorable Mention Campaign: Born this WA Advertiser: Bankwest Creative agency: Union Media agency: Union Printer: GSP Print
	Best Use of Multi-Format Winner Campaign: Lord of the Rings – Rings of Power Advertiser: Amazon Prime Video Creative agency: Mediabrands Content Studio Media agency: Rufus powered by Initiative Printer: Grand Print Services & GSP
Best Use of Multi-Format Honorable Mention Campaign: Find your people Advertiser: Reddit Creative agency: R/GA Media agency: Initiative Printer: Polly Production

Angelo Poli, Head of Sales at The Media Shop, said “I liked The Guardian Live Headlines campaign as it echoed back to the days of old where we saw our daily headlines on a newsagent’s poster; this simple tried and true idea was used to transform DOOH panels into modern-day headline breakers. It functions as an extension of the online world and gives passers-by news notifications in real time.”

	Best Use of Digital Winner Campaign: Guardian Australia Live Headlines Advertiser: Guardian Australia Creative agency: Broken Yellow Media agency: N/A Printer: N/A
Innovation in Out of Home Winner Campaign: House of the Dragon Advertiser: BINGE Creative agency: BINGE and Thinkerbell Media agency: Mindshare (Sydney) Printer: Cactus Imaging
	Innovation in Out of Home Honorable Mention Campaign: Optus Home Internet & ATN Advertiser: Optus Creative agency: Yes Agency Media agency: Universal McCann (NSW) Printer: N/A

Edwina Moller, Brand Manager at BONDS – HANES Brands, said “I was excited by the many great campaigns that were out and about last quarter. The entries have definitely inspired me to think differently about what I could do with my brand in the future.”

Aldo Ferretto, Creative Director at The Hallway, said “The Without Them National Missing Persons Week campaign was the clear winner in the Out of Home for Good category. The impactful, human element inspires action, and the creative does a nice job of showing the reality of long-term missing persons using the power of the poster to get the message across.”

Out of Home for Good Winner Campaign: Without Them – National Missing Persons Week Advertiser: AFP in partnership with the Outdoor Media Association Creative agency: Superdream Media agency: N/A Printer: in-house at GoTransit
	Out of Home for Good Honorable Mention Campaign: Out of the Shadows Advertiser: Lifeline Australia Creative agency: Thinkerbell Media agency: Thinkerbell Printer: Cactus Imaging

Mark Buckley, General Manager at Civic Outdoor said “From a media owner perspective, it is wonderful to see the high caliber of creative. We talk a lot about technology and innovation and it’s absolutely true that the OOH space has never been so dynamic.”

Launched in 2013, the Creative Collection celebrates the big, bold, and audacious canvas that is OOH by recognizing exceptional campaigns in each quarter.