OMA’s Best of Outdoor | October
The Best of Outdoor is a OMA’s monthly selection of local and international Out of Home (OOH) campaigns to fuel your creativity and inspire your next moment of genius.
Stop to smell the roses
Australia: H&M transformed bus shelters in Bondi and St Kilda into fields of flowers to showcase the bright colors of their spring collection. The campaign will have you tickled pink, and adds vibrancy to city streets.
Creative Agency: TAG/H&M
Media agency: Zenith Australia
Out of Home: JCDecaux
|In the headlights
Australia: To launch the all-new KONA, Hyundai created a special build activation that will stop you like a deer in the headlights. LED lamps were embedded into the sign along with 2D extensions, showing classic signs can pack a punch with impact. Creative: INNOCEAN Australia
Media agency: Hearts & Science
Out of Home: oOh!media
Print: Cactus Imaging / POLY
|See you on the flip side!
Australia: This multi-format campaign was sure to stop shoppers in their tracks. With both digital assets and an activation, Samsung’s ‘Discover the Flip Side’ campaign could not be missed. Creative Agency: Cheil Worldwide Australia Pty Ltd
Media agency: n/a
Out of Home: Scentre Group BrandSpace
|Grab some sunshine
UK: Everyone loves a game, and Lipton’s latest campaign doesn’t disappoint. Lucky participants grabbed some sunshine and received a voucher on the spot to redeem for a free Lipton Ice Tea. Creative: Clear Channel UK, Grand Visual & Adylic
Media agencies: OMD
Out of Home: Talon UK, Clear Channel UK
|Refreshing take on 3DOOH
UK: 3DOOH has been the sweetheart of Outdoor for the last year, and now Coca-Cola is jumping on board with their latest Coke Zero Sugar campaign. In a brand-retail match made in heaven, passersby are invited to scan a QR code on the screen and then collect their free Coke Zero Sugar from their nearest Tesco. Creative: WPP Open X team
Media agency: EssenceMediacom UK
Out of Home: Ocean Outdoor