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OMA’s Best of Outdoor | July

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The best of Outdoor is a monthly selection of local and international Out of Home (OOH) campaigns to fuel your creativity and inspire your next moment of genius. If you would like to be featured in future editions send us your campaign!

Get up! Stand up! Show up! 
Australia: NAIDOC week, 3–10 July, is when Australians celebrate and learn about the history, culture, and achievements of Aboriginal and Torres Strait Islander peoples. This year, trams in Sydney showcased bold artwork by Ryhia Dank from Gudanji/Wakaja country, the NAIDOC Poster Competition Winner.

Creative: Ryhia Dank from Gudanji/Wakaja country and TorchMedia
Media agency: N/A
Out of Home: TorchMedia


The Australian Royal Family 
Australia: Kyle and Jackie O celebrated their number one spot in radio ratings by taking over the Glebe Silos. The high-contrast color palette not only complements the skyline but also remind commuters to tune-in to these iconic radio personalities.

Creative: In-house ARN
Media agency: Initiative VIC
Out of Home: oOh!media

Lots of reasons to party
Australia: Patties Party Pies’ latest campaign encourages us to find small moments for celebration. The creative features a range of humorous situations— all worthy of a Patties Party Pie.

Creative: BWM Isobar
Media agency: BWM Isobar
Out of Home: JCDecaux 

We Know Our Place
UK: The BBC has repurposed the saying “Know Your Place” and given it a new meaning— Women in sport do know their place: it’s selling out Wembley, it’s on podiums, it’s breaking records, and it’s doing what they love. The campaign showcases the phenomenal talent on the BBC this coming season.

Creative: BBC Creative & View2fill
Media agencies: Havas Media Group
Out of Home: JCDecaux UK

Seeing Stars
UK: When NASA released the first full-color images taken by the James Webb space telescope, they were broadcast to the masses in New York’s Time Square and London’s Piccadilly Circus. The stunning visuals inspired curiosity and wonder, ensuring that we were all part of space exploration. 

Creative: N/A
Media agencies: Piccadilly Lights
Out of Home: Ocean Outdoor

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