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OMA’s Best of Outdoor

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The Best of Outdoor is a monthly selection of local and international Out of Home (OOH) campaigns to fuel your creativity and inspire your next moment of genius.

Bringing OOH to life 
Australia: To promote Prime’s new spy series, Citadel, billboards were adorned with action figures descending the site, capturing the adventure featured in the highly-anticipated series. These unique billboards are sure to grab the attention of passers-by.
Creative: IPG Rufus Pty Ltd
Media agency: IPG Rufus Pty Ltd
Out of Home: JCDecaux

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Good things come in small packages
Australia: In celebration of National Burrito Day, Zambrero’s cheeky campaign hero’s the humble burrito with a striking yet simple approach, that made this burrito stand out from the crowd.
Creative: Today the Brave
Media agency: Atomic 212
Out of Home: oOh!media
Aussie Easter
Australia: Using key signs in retail locations, Darrell Lea reminded shoppers to stock up on their favorite Easter chocolate. The big, bright, and bold creative was sure to capture any sweet-tooth’s attention and highlighted the brand’s commitment to being 100% Australian made.
Creative: SLIK
Media agency: Rapid Media
Out of Home: Scentre Group BrandSpace
Surreal Cereal retaliates
UK: Surreal Cereal has become known for their ‘out-there’ marketing, and this latest campaign is no different. The highly censored creative includes the authorization “designed by committee, signed off by committee” in response to the brand’s previous OOH campaign being removed for quoting fake celebrities.
Creative: N/A
Media agencies: N/A
Out of Home: Clear Channel
As fast as the wind
UK: British Airways created this campaign using a series of windswept passport photos to show the speed customers can check-in and move to the boarding gate when flying with them. The playful images were taken by portrait and fashion photographer Emily Stein.
Creative: Uncommon Creative Studio
Media agency: MG OMD
Out of Home: JCDecaux UK
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