Oh The Excitement of 3D Digital Billboards
The Coolest 20 Seconds Of Your Day!
Gotta Watch This!
by Casey Binkley, CEO at Movia Media
Gotta watch this! This video of a 3D billboard of a Jeep Wrangler is the coolest OOH creative I’ve seen in 2022. The huge curved board is reimagined as a physical space the Jeep must maneuver around in, causing it to reverse, turn and appear to pop right out of the ad. Located in China, the creative pushed the limits of traditional ways of thinking of ad space to get viewers’ attention. It looks like something far in the future, but as we live in an era where technology is moving faster than most of us can keep up with, it is safe to say that the future is now.
From around the world, here are few other 3D immersive billboards that went above and beyond to grab attention.
You’ve probably heard multiple stories about cats getting stuck in a tree, well, how about a gigantic cat several stories high looking over you while you walk to work? This impossible-to-miss spectacle is actually a video ad for the company that owns the building which houses the curved screen. Created to brighten spirits during the darkest days of the pandemic, the massive feline acted like a regular kitty cat, taking naps, meowing and generally watching over the busy streets.
Massive 3D Cat Is Now Meowing From One of Tokyo’s Biggest Billboards
NEW YORK, USA
3D Digital Billboard Art in Times Square in New York City#3D #3dart #NewYork #NewYorkCity #timessquare pic.twitter.com/ZB2CEINQlf
— Takayuki Yamazaki (@ZappyZappy7) February 2, 2022
This recent Times Square installation is an interactive 3D billboard for HyperSloths, an NFT collection of 8000 unique 3D art pieces. It was created by Israel-based 3D artist Yevgeni Krachak, who has also worked with brands such as Disney, Nissan and Google.
HOW DO THEY WORK?
3D billboards, according to DOIT Vision, create their effect by combining two different angles shot by a camera so it tricks the eyes into thinking they see a 3D image. Mediasource.com reported that making and creating these digital billboards can cost around 250-300,000 USD, which may not be in many brand’s budgets, but as we move into the new era of technology, the way of grabbing people’s attention also has to evolve and thrive. It will be a show in itself to watch this space evolve over the next few years, and a good reason to keep looking up.
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