Northwestern University Sacks Sports Information for Essential Messages
While Postal Workers Dodge
While we are safely in our homes and not out of home and when we think everyone who is putting it out there with the Coronavirus lurking around has been thanked. It seems we forgot one primary worker who is standing tall. Working through rain, hail, sleet and snow, dodging dogs and now the coronavirus, let’s give thanks to the Postal Workers.
That is exactly what Northwestern University in Chicago is doing. Thank your mailman today!
See the story below
A Chicago-area university’s message of thanks to postal workers and other essential employees is now being broadcast throughout the nation’s third-largest city.
The athletic department at Northwestern University in Evanston, IL, leases a digital billboard off Interstate 294, near O’Hare International Airport. Normally, the billboard is used to promote the school’s sports teams.
“When the COVID-19 crisis started, we thought our billboard could be better used to thank people who are doing important work right now: health care workers, first responders, delivery people and, of course, postal workers,” said Heather Obering, Northwestern’s associate athletic director.
“We basically just made a running list of all the industries with essential workers. We wanted the primary communication to be a ‘thank you,’ and we wanted people to know it was from Northwestern,” she said. “Hopefully, it gives people a little bit of boost.”
The university’s billboard is owned by Clear Channel Outdoor. After the thank-you messages began running, the advertising company contacted the university to request permission to broadcast the messages on its other billboards, Obering said.
The messages are now running on nine additional boards in the Chicago area.
“By maintaining normal operations during a time that isn’t normal, our employees are restoring hope to many,” said Randy Stines, the Postal Service’s Chicago District manager. “We are stepping up when needed most and our customers really appreciate it. I could not be prouder of our employees.”