My Weekly Rendezvous with Abhishek, Cheddar and the Pump

By OOH TODAY believes all voices, not just the loudest, must be heard Last updated Oct 4, 2018

Getting gas, filling up my car, is a pain

I don’t drive as much as I used too back in the day, schlepping billboards in local sales, driving 50,000 miles per year. When I was always on the road, filling up, was a welcomed break. Oh the Cokes and candy bars! Those days are gone.

Today, I typically make a separate trip twice a week to fill up my car, so my wife, who drives it daily, doesn’t have too. The place I patronize is a nearby Shell station, which has a car wash, accepts ‘that’s my Giant’ Supermarket loyalty points, (providing .20 cents off a every gallon of gas) and the station owner, Abhishek, is typically there and we visit.

While I still dread the trips, one thing I look forward to, is watching what GSTV has playing. This is not a pitch for GSTV. No money, favors or rebates are changing hands.

The GSTV interest is three-fold:

1. #OOH. GSTV allows me to see some Outdoor Advertising. There is very little OOH in the Northern Virginia area, which is where I live. It may be the most undeserved OOH market in the country. I like to see what advertisers are spending, the creative and condition of the space. I have a bit of an interest in the OOH space as you might imagine.

2. Sean McCaffrey. GSTV’s President and CEO. Since he joined I began paying more attention to the digital screens and its content. I am happy to report it always works, looks good and interesting content.

3. Cheddar. GSTV just struck a partnership with Cheddar. For those of you who don’t know Cheddar, it is a post-cable news company who broadcasts live on multiple channels like SlingTV, Hulu Live, YouTube TV, Philo, Twitter, Facebook Watch, Pluto, Xumo and more. Cheddar reports a viewership of +6.5 million. I view it on the laptop at home. It is very entertaining and informative content. Andy Scriubas of OUTFRONT did a newsy segment with. See it here⇒Billboard of the Future

With Cheddar now on GSTV’s DOOH network, it makes the bother of filling up the gas tank a lot more baerable. Congrats McCaffrey and GSTV.

See the article from MediaPost announcing the GSTV/Cheddar here⇒ Cheddar’s next platform is GSTV

Check out McCaffrey Cheddar interview.