Motio to Install Digital Place-Based Displays in PCYC NSW Clubs

“It’s media with meaning!”

Innovative Partnership to Fund Programs by State’s leading Youth Charity

PCYC NSW is set to unlock new funding streams for its vital youth programs through a strategic long-term partnership with leading digital place-based media company, Motio.

Under the agreement, MotioPlay displays will initially be installed in about two-thirds of PCYC NSW’s 67 properties to deliver timely news and information, community messages along with contextually relevant editorial content and advertising to approximately 88,000 members as well as substantial vistors to its clubs

According to PCYC NSW General Manager of Fundraising and Marketing, Bree Godden, the partnership agreement with Motio would enable the youth charity to do more for the communities it serves.

“As with all PCYC partnership agreements, this will directly contribute to the delivery and sustainability of our youth programs to build young people’s skills, character and leadership”

“It’s these types of corporate partnerships that sustain our youth programs and help ensure we can reinvest back into our communities, supporting young people where it matters most.”

“Through the agreement, brands that advertise on the PCYC NSW displays are not just reaching engaged local audiences but they’re actively contributing to stronger, safer communities and better futures for young people across NSW.

“It’s media with meaning!”

Motio CEO Adam Cadwallader said the agreement would initially see 45 displays installed in the PCYC NSW centers by October next year, with around a third of the play time being dedicated to promoting the Club’s programs and community based communication.

“While the displays will be part of the MotioPlay network, through our MotioCreator software, each Club will be able to digitize their poster collateral, becoming more eco-friendly and enabling them to display up to date information relevant to their community on quality screens,” Mr Cadwallader said.

“For brands it will mean that they can reach a strong 14 to 24 year-old audience and the captive parent audience who are users of the facilities by buying PCYC NSW only packages or reach these clubs through our broader MotioPlay offering.”

Once the PCYC rollout is complete, MotioPlay will span nearly 200 displays across key indoor sports and recreation venues, including Australia’s largest indoor sporting environments.

ABOUT MOTIO LIMITED: Motio redefines how brands connect with their audiences, through its unique digital place-based network. It offers the best elements of Out-of-Home, Digital and Video with dedicated digital display channels carrying dynamic, engaging and hyper-relevant content tailored to the natural high dwell times of its environments. These Include cafés, medical centres, indoor sports and Bar/Pub environments. Motio has unique characteristics enabling brands to tell their stories to people where they are naturally engaged.  The Motio network includes more than 1500 state-of-art digital displays across in excess of 1000 high-value locations, underpinned by first party data and location intelligence technology to deliver brands with maximum returns. By blending the storytelling power of video, the immediacy of digital, the effectiveness of place based Out of Home with the precision of contextual placement, Motio is a platform that isn’t just seen, it’s remembered.

About PCYC NSW: PCYC NSW is a dedicated youth charity built by the community, for the community. It is the largest provider of community sport and recreation in New South Wales, and its mission is delivered through a range of programs from Out of School Hours (OOSH) care and driver education to our life-changing youth development initiatives. It works in partnership with corporates, the community and NSW Police to empower the rising generation helping young people to be active, build capability, and connect with their community. Last year alone, it directly engaged over 11,000 young people through our youth programs with even broader impact through families and local networks.

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