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When Outdoor is More Than The Square Space

McCann New York Built 3 Displays

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Photo McCann NY

Mirrors, Lamps and Frames Make this Outdoor Installation Social Media Instagram Ready

More Than The Square Space

Home Goods, a 600 + chain of discount furniture stores set up three installations during May in NY, Nevada and Texas.  Working with McCann NY, Home Goods literally went outdoor with lamps, mirrors and picture frames to create an art campaign. The photos say it all.

Home Goods / McCann NY placed 300 lamps at the waterfront in Queens against the New York City skyline. They set up a wall of empty picture frames on a lawn outside of Austin, Texas.  Then taking hundreds of mirrors, in different shapes and sizes laid them out at the Valley of Fire State Park in Nevada.  Depending on the weather and time of day the results were breath-taking. The mirrors reflect clear blue sky above.

A well planned creative campaign WHICH, as an Out of Home sales person or Agency, could execute similarly with your local client what ever their product and package with your billboards or other OOH inventory.  Offer your clients more than the square space.

Offer your clients more than the square space.

photo McCann NY
photo McCann NY
photo credit Ideko Productions
photo McCann NY

CREDITS:
McCann New York
Co-Chief Creative Officers: Tom Murphy & Sean Bryan
Creative Directors: Erin Wendel & Lauren McCrindle
Associate Creative Directors: Lizzie Wilson , Tali Gumbiner & Neil Ramanan
AD & CW: Sanay Lemus & Kinzie Buckley
AD& CW: Eric Aragon & Jack Deligter
Chief Production Officer: Nathy Aviram
SVP Executive Producer: Innovation: Christine Lane
Innovation Producer: Phoebe Chao
Senior Content Creator: Eric Perini
Makers: Brett Berman & Aude Cuenod
EVP Co Head Business Leadership: Neil Frauenglass
SVP Group Account Director: Laura Decker
Account Supervisor: Chloe Scutt
Assistant Account Executive: Destanee Bonds
SVP Strategy Director: Eldad Heilweil & Sam Chotiner
Strategy Director: Danielle Noto
Senior Strategist: Rachel Aronson
Associate Strategist: Erin Moldovan
SVP Director Business Affairs: Wilmien Blake
Business Manager: Madeline McCarty
Project Manager: Teresa Mitchell
Director of Photography: Jack Shanahan
Senior Editor: Andrew Aldridge
Director of Photography/Camera Operator: Jared Deer
Photo Assistant/Digital Tech: Zoran Jelenic

IDEKO Productions

 

 

 

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