Merging Old Hollywood With Modern Tech — “Sunset Limelight” NEW Display on Sunset Blvd
We asked the folks at KEVANI, about their new display, ‘Sunset Limelight’.
- Is this a logo for Snapchat?
This is a visualization and rendering of the Snapchat logo as it could look on the display
- Does the shape and physical design change on the board?
The overall size of the display is around 1,000 square feet and the physical design can change, depending on what is displayed.
- Is it a static billboard?
The billboard is static with LED lighting and animation elements.
KEVANI Merges Old Hollywood With Modern Tech, Introduces “Sunset Limelight” Ad Display on World-Famous Sunset Boulevard
Double-sided, open-panel roof sign boasts nearly 2,000 square feet for one-of-a-kind advertising space
LOS ANGELES, – KEVANI, Inc. (“KEVANI”) – L.A.’s market leader in digital out-of-home media sales and development – has today announced the debut of the “Sunset Limelight” ad display on Sunset Boulevard following the signing of a 20-year media sales and development agreement.
“The Sunset Limelight pays homage to the neighborhood’s past while providing a huge impact for advertisers and brands with an unmatched location that offers a clear line of sight,” said Kevin Bartanian, CEO and Founder of KEVANI. “Our selection to handle Sunset Limelight reinforces KEVANI’s presence as one of the largest premium outdoor advertising companies in Los Angeles, and represents our continued dedication to providing powerful, creative, and sustainable solutions that benefit our advertisers as well as the community.”
The Sunset Limelight display was designed to complement the historic character of this stretch of Hollywood. A retro-style, open-panel roof sign — paired with its highly desirable location at 6630 Sunset Boulevard — produces an ad space that captures the attention of visitors and locals coming into Hollywood from the west, and into West Hollywood from the east.
The display was approved by the City of Los Angeles as part of the Hollywood Signage Supplemental Use District. This District was created to maintain the distinctive aesthetic of the area. All signage must fit with the historical character of the architecture while also reflecting the modern Hollywood image.
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