McCann Almaty and Coca-Cola create warm OOH experience

The Coke sponsored bus shelter produces heat on a cold winter’s day. The process to activate the heating system is typical Coke OOH brilliance.  Watch the one minute video which takes the bus shelter from the black and white images to the full color final execution.  Click the arrow on the photo below and enlarge the screen or click on ‘Gratitude Warms You Up’ below for YouTube video. It’s Classic Coca-Cola message and innovation.  The one minute video below.

Gratitude Warms You Up

A bus stop was equipped with a heating system. The OOH message — featured the phrase “рақмет” or “Thank You,” encouraged people waiting for the bus to cooperate with each other and together to push the two Coca-Cola buttons. When they did, the heat was activated providing relief from the bitter cold. The campaign is called, “Gratitude Warms You Up.”