NBC Broadcasts Olympics on Digital OOH in Chicago, Philadelphia and NYC
NBC Winter Olympics on Intersection's Outdoor Inventory
Now Showing on Intersection, the Winter Olympics!
Today, NBC Winter Olympics can now be seen on the streets of NY! And Chicago! and Philadelphia! from Pyeongchang, South Korea via Intersection Digital Out Of Home (DOOH). Through a partnership with Intersection and NBC Olympics, content including highlights, medal counts, athlete biographies and more will be displayed on nearly 4000 digital Outdoor Advertising displays.
partnership with Intersection and NBC Olympics…4000 digital Outdoor displays
According to a press release, NBC Olympics President, Gary Zenkel, saw the Intersection Kiosks being installed around NYC, he contacted Intersection CRO, Marta Martinez. That is nice call to receive. Their discussion brought about the partnership and the first major content activity for Intersection. Unfortunately because of the timing, both decided not to exchange any money.
Olympic content from the night before, will run three to six minutes every hour, during the morning commute on Intersection’s DOOH on streets and in mass transit systems in the 3 Cities.
The breakdown of OOH coverage is: NYC, 1,300 LinkNYC kiosks; Chicago, Transit Authority will use digital panels and displays; and Philadelphia, the Outdoor will be bus shelters, urban panels and other displays in the mass transit system and streets.
“Whether walking the streets of New York, riding the Chicago L, or waiting in Philadelphia’s 30th Street Station, Olympics fans in these three cities will be surrounded by the excitement of the Winter Games,” Gary Zenkel, said in an NBC press release. ⇐Read the release. “Emerging media platforms like the LinkNYC network in New York City represent another way for NBCUniversal to reassemble the television audience by extending the reach of our Olympic coverage, content and promotion to spaces where the American audience now consumes media.”
OOH Today wonders how the audience ownership is determined. Is it TV’s? Is it OOH? Or is it counted for both?
Read the full article from AdWeek by Marty Swant clicked here
