Laqshya Media Group Expands Agency Business
Dubai,: Laqshya Media Group (LMG), a leading marketing communications group in India, strengthens its presence in the UAE and Gulf region with the expansion of its agency business and the appointment of Elie Hankash as Head of its Dubai office. This move marks a significant milestone in LMG’s growth and reinforces its commitment to providing its clients with top-notch services in the region.
Elie has joined LMG as General Manager – UAE & Gulf and will be based at the Dubai office. He will report to Mr. Atul Shrivastava, Group CEO of Laqshya Media Group. Elie brings a wealth of experience, having worked in the advertising and media industry for 35 years. He was previously Regional Buying Director at MCN Group for 15 years and has held senior positions at Leo Burnett, Y&R, McCann Erickson, and Memac Ogilvy. He holds a bachelor’s degree in Marketing and Management from Memphis, TN, USA.
On this occasion, Mr. Atul Shrivastava said, “We couldn’t be more excited to welcome Elie to the Laqshya Media Group family! His extensive background in related fields is a game changer as we grow our presence in the UAE and Gulf region. Our expertise and experience make us confident that clients will warmly receive our tech-focused and innovative approach to out-of-home media and partners alike.”
“I am eager to bring my skill set to Laqshya and help drive the company’s growth in the UAE and Gulf region. We believe that the Middle East region is an important market for us, and we are committed to building strong relationships with clients and partners in the region,” said Mr. Elie Hankash.
The new Dubai office will serve as a hub for Laqshya Media Group’s operations in the UAE and Gulf region, offering a full range of services, including out-of-home media planning, buying, digital solutions, and experiential marketing. The company’s extensive portfolio of assets, combined with its cutting-edge technology and innovative approach, positions it as a leading player in the out-of-home media market. LMG’s move into the UAE and Gulf region is part of its wider strategy to expand globally and offer its services to clients worldwide. Laqshya is already executing a number of campaigns in global markets through its alliance with some of the leading OOH agencies in Europe and the USA.
About Laqshya Media Group:
Established in 1997, Laqshya Media Group is one of India’s largest comprehensive marketing communications groups, offering a full range of services, including out-of-home media planning, and buying, digital solutions, and experiential marketing and PR solutions. Over 300 professionals work at 20 offices across the country. Globally, the conglomerate is admired for marketing solutions and revered locally by its customers, vendors, stakeholders, and employees. For the last two and a half decades, the company has offered innovative media solutions to some of the leading corporates and brands like- Tanishq, Maruti, Vivo, Jeep, Zee Media group, Wipro Consumer products, Aditya Birla Capital, Daikin, many more.