Lamar verses Super Bowl LII
How Many Billboards can be Bought for the Cost of One Super Bowl Spot?
Ian Dallimore, Director of Digital Innovation and Sales Strategy for Lamar Advertising posted a relevant comparison of OOH cost to Super Bowl commercial television cost. Dallimore shared, (An advertiser) “…could buy EVERY Lamar digital billboard twice for 4 full weeks across the US for one :30 second Super Bowl 52 commercial.” See Tweet post below.
Wonder what the other major OOH companies might say as it applies to their markets? Or better yet, what an agency would share combining all markets? Using the Nielsen 210 TV markets regardless of OOH operator? That would be interesting perspective.