Lamar Advertising Company Awarded New Contract to Manage Transit Advertising Across Palm Tran Bus System
Lamar to provide interior and exterior advertising options help brands engage Palm Beach County bus riders
Baton Rouge, LA – Lamar Advertising Company, one of the largest out of home media companies in the world, announced that the company has been awarded a new contract to continue managing all transit advertising for Palm Tran, Inc., the public transit system serving Palm Beach County, Florida. Lamar has served as the transit advertising partner for Palm Tran since 1998.
“I am pleased to continue our long-standing relationship with Lamar Transit Advertising,” said Clinton Forbes, Executive Director of Palm Tran. “Over the years, we have partnered with Lamar on many advertising initiatives that have led to increased awareness of public transit as a great option for getting around Palm Beach County. I am looking forward to working with Lamar on more initiatives in the future.”
Palm Tran has a fleet of 159 articulated and hybrid city-style buses that operate within the urban and rural areas of Palm Beach County, covering 8 million miles a year and providing service to a ridership of more than 12 million. Lamar will manage and provide exterior advertising for 100 buses and internal advertising for the entire fleet.
“We are grateful for the opportunity to extend and expand our relationship with Palm Tran, as it is a real validation of the value Lamar provides for transit organizations,” said Casey Sexton, Transit Territory Manager of Lamar Advertising Company. “We are looking forward to continuing to provide advertisers the ability to reach and engage riders across Palm Beach County.”
About Lamar Advertising Company
Founded in 1902, Lamar Advertising Company is one of the largest outdoor advertising companies in the world, with over 357,500 displays across the United States and Canada. Lamar offers advertisers a variety of billboard, interstate logo, transit and airport advertising formats, helping both local businesses and national brands reach broad audiences every day. Visit www.lamar.com
About Palm Tran Public Transportation
Palm Tran is a non-profit bus system operated by the Palm Beach County Board of County Commissioners. There are 159 buses in the fixed-route fleet, serving 32 routes. The paratransit provider, Palm Tran Connection, has more than 270 vehicles in its fleet. Palm Tran provides roughly nine million rides on its fixed-route service annually.
