Kubient, Programmatic DOOH Platform, Joins DPAA
Kubient Joins DPAA
Publicly traded company offers proprietary programmatic marketplace for buyers & sellers of digital out-of-home advertising
NEW YORK– DPAA, the leading global trade marketing association connecting out-of-home media with the advertising community while moving OOH to digital, announced today that Kubient has joined the association.
Kubient is a publicly traded company that offers a cloud-based programmatic platform, Kubient Audience Cloud, that enables rapid, real-time buying and selling of digital out-of-home advertising.
Barry Frey, President & CEO, DPAA, said, “Kubient is an exciting, fast-growing company that will help accelerate the availability of DOOH inventory for omnichannel marketers, which in turn will help grow the entire DOOH category. We are delighted to welcome them to our global community of members.”
Peter Bordes, CEO, Kubient, said, “Membership in DPAA is an important and logical step for us. DPAA has been a strong advocate for the adoption of programmatic technology in digital out-of-home, and we are proud to become part of their efforts in this area and also plan to avail ourselves of the many benefits of membership.”
Kubient is a technology company with a mission to transform the digital advertising industry to audience-based marketing. Kubient’s next-generation cloud-based infrastructure enables efficient marketplace liquidity for buyers and sellers of digital advertising. The company’s platform provides a transparent programmatic environment with proprietary artificial intelligence-powered pre-bid ad fraud prevention, and proprietary real-time bidding (RTB) marketplace automation for the digital out-of-home industry.
DPAA is the leading global trade marketing association connecting out-of-home media with the advertising community while moving OOH to digital.