Los Angeles Top OOH Spenders —TOP 10
Netflix, Quibi, Hulu, Walt Disney Pictures, Universal Pictures, and Warner Brothers,
Top OOH Spenders By DMA: Los Angeles
GeekOUT Fast Fact Friday
For today’s Fast Fact Friday, we are continuing our series examining the top OOH spenders in DMAs across the country. The data is sourced from Kantar and covers OOH ad spend from January to June of 2020. Recent articles within this series have looked at New Orleans, Phoenix, and Charlotte highlighting the top OOH advertisers in these markets.
This week we head west to the second largest DMA in the US; Los Angeles, CA. According to Geopath Insights, we currently measure over 38,000 roadside OOH units within the market – generating over 6.6 billion impressions every week! Let’s take a look at the top spenders in the market, to gain a little more insight into how those impressions are being used.
From established entertainment behemoths such as Walt Disney Pictures, Universal Pictures, and Warner Brothers, to streaming services like Netflix, Quibi, and Hulu, if may not come as a surprise that OOH spending within the “City of Angels” is dominated by a single sector; the media industry. Unlike some of the other markets we have looked at, all of the top spenders come from the same category.
Reaching Los Angeles Audiences with Geopath Insights
According to Geopath Insights, the of roadside inventory we measure within the Los Angeles DMA generates over 2.5 billion weekly impressions for those who have used Netflix in the past 30 days. For Hulu, this inventory 712 million weekly impressions for those who have used their service in the last 30 days.
With thousands of demographic, behavioral, and psychographic audiences available, Geopath Insights can help target specific audiences in your market with OOH. No matter the client or target, we are confident that you will be able to find an audience that meets the needs of your OOH campaign.
Want to check out some of the other audiences we have available within Geopath Insights? If you are a Geopath member, click here to access the Geopath Insights Suite, and start exploring!
For more information about the top OOH advertisers in your market, or any additional research resources, please feel free to reach out to your friends at Geopath via geekOUT@geopath.org